Zonal Sales Manager

JOB PURPOSE:

The Zonal Sales Manager (ZSM) will be responsible for managing and driving sales operations within their designated zone. The ZSM will play a pivotal role in achieving sales targets, managing key accounts, and leading a team of area sales managers. The ideal candidate should have deep industry knowledge in handsets and telecom, with proven success in retail sales.

Adira Telecom Pvt. Ltd. (ATPL), since 2023, has been committed to strengthening the presence of the REALME brand across Gujarat. With a robust distribution and service network, we strive to deliver exceptional customer experiences throughout the state. Currently, ATPL operates with 50+ active distributors and 2500+ active retailers and proudly support across Gujarat.

PRINCIPAL ACCOUNTABILITIES

1. Sales Strategy Execution:

·       Develop and implement effective sales strategies to achieve zonal sales targets.

·       Ensure alignment of zonal strategies with overall business objectives.

·       Explore and capitalize on new business opportunities within the zone.

2. Team Leadership Management:

·       Lead, manage, and mentor a team of area sales managers, ensuring they meet or exceed performance expectations.

·       Provide coaching, training, and motivation to enhance team productivity.

·       Regularly review and assess the performance of sales teams, setting clear KPIs and goals.

3. Market Penetration Expansion:

·       Identify and develop new markets, customers, and partnerships to expand the company’s presence in the zone.

·       Strengthen relationships with distributors, retailers, and channel partners.

·       Ensure consistent market share growth and drive penetration into new customer segments.

4. Sales Operations Reporting:

·       Oversee sales operations such as forecasting, budgeting, and inventory management within the zone.

·       Monitor and analyze sales performance, preparing regular reports for the Regional Sales Head.

·       Collaborate with internal teams, including marketing, finance, and product, to ensure smooth operations.

5. Retail Management:

·       Build and maintain relationships with key retail partners in the zone.

·       Work with retail managers to enhance in-store product visibility, branding, and promotions.

·       Ensure adequate product availability and stock management to meet market demand.

·       Retail store expansion Lead Generation

·       Control Stock ageing and rotation

·       Market Intelligence Relationship building with all Brand Executives to get the store level support.

6. Competitor Analysis Market Insights:

·       Conduct regular market research to understand competitor activity, consumer behavior, and emerging trends.

·       Provide insights to senior management to guide product development and market positioning.

7. Compliance Governance:

·       Ensure adherence to company policies and compliance with legal and regulatory requirements within the zone.

·       Promote ethical practices and ensure that sales teams follow all internal protocols.

INTERACTIONS:-

Internal Clients

Roles you need to interact with inside the organization to enable success in your day-to-day work

·       Collaborate with internal departments, including product, marketing, finance, and customer service teams, to ensure cohesive execution of business plans.

External Clients

Roles you need to interact with outside the organization to enable success in your day-to-day work

·       Manage relationships with key external stakeholders such as distributors, retail partners, and clients.

SKILLS AND KNOWLEDGE

Educational Qualifications Experience

Qualification

·       MBA from a recognized institution or any bachelor degree along with relevant experience.

Experience

·       10+ years of experience in the handset and telecom industry.

·       Proven experience in retail sales and managing large teams.

·       Strong understanding of the local markets.