Role Level: Manager Experience: 4–6 Years Reporting To: Head of Marketing
Works Closely With: Sales, Delivery, Leadership, Social Media Manager
Tech Stack: WordPress, GA4, GTM, Google Keyword Planner, Search Console, SEMRush, Ahrefs Location: Mohali (Work from Office)
Objective
Make the website + Cogneesol’s broader web presence the strongest organic growth engine —
ranked in Google, visible in AI search, cited across industry sites, and actively distributed.
Key Responsibilities
A. Website Ownership & Operations
- Own the website end-to-end: updates, hygiene, pages, navigation.
- Build & optimise landing pages for campaigns, sectors, and service lines.
- Ensure the site reflects current capabilities, case studies, awards, and leadership messages.
B. SEO Strategy & Execution
- Conduct keyword research & gap analysis; identify priority clusters.
- Improve technical SEO: speed, CWV, structure, crawlability, internal linking.
- Execute SEO audits & lead remediation with developers or third-party tech teams.
- Manage sitemaps, schema, redirects, broken links, indexing issues.
C. Content Creation & Orchestration
- Write or guide content: blogs, service pages, use cases, capability narratives.
- Build a quarterly search-driven content roadmap.
- Ensure every piece of content aligns with search intent and business priorities.
- Edit content for clarity, SEO alignment, and positioning.
D. Analytics & Reporting
- Track keyword rankings, organic traffic, bounce rates, dwell time, conversions.
- Build monthly dashboards for Marketing, Leadership, and Sales.
- Identify opportunities and propose experiments to improve conversions.
E. Cross-Functional Collaboration
- Sales: landing pages & conversion journeys.
- Delivery: case studies & performance stories.
- HR: culture/employer pages as needed.
- Social team: coordinated content journeys & traffic flows.
F. Full-Stack Organic Growth & Distribution
- Extend SEO beyond Google.com to YouTube, AI search (SGE/Perplexity), and entity signals
- Orchestrate basic digital PR and authority-building activities (guest posts, HARO, directory listings)
- Turn every published asset into a multi-channel distribution play (social snippets, newsletter, sales enablement)
- Partner with Social Manager to make website content the fuel for LinkedIn, YouTube, and Twitter growth
Expected Output
· Monthly SEO + Performance Dashboard
- Quarterly Keyword & Content Strategy
- Updated website structure map + internal linking model
- 2–4 SEO-optimised pages/blogs per month
- Landing pages with clear conversion pathways
- Website hygiene report (technical + content)
First 90 Days — Success Looks Like
- Complete website + SEO audit; publish remediation blueprint.
- Fix priority technical issues (speed, indexing, broken links, structure).
- Identify 5 priority keyword clusters and publish search roadmap.
- Build/update top 5 landing pages with improved content and CTAs.
- Create content inventory & gap analysis for Q2–Q3.
Skills & Experience
Must-Have
- 4–6 years of SEO + website management experience (B2B, tech, or ITeS).
- Hands-on technical SEO skills: CWV, speed optimisation, metadata, site structure.
- Strong content writing/editing abilities.
- Proficient in WordPress, GA4, GTM, Google Keyword Planner , Search Console, SEMRush, Ahrefs
- Ability to translate insights into content and structural decisions.
- Proven experience getting B2B sites ranked in AI overviews or cited by LLMs
- Basic Digital PR / link-earning playbook (even if lightweight)
- Understanding of how YouTube SEO feeds Google SERPs
- Ability to create content that Sales actually wants to share
Good-to-Have
- Experience coordinating with developers.
- Understanding of CRO principles.
- Familiarity with heatmap tools (Hotjar, Microsoft Clarity).
KPIs (Hard Metrics)
- Organic traffic growth (Primary KPI)
- Keyword ranking movement
- Website health score (technical SEO)
- Content velocity + quality
- Landing page conversion rates
- AI-search visibility - Appear in relevant SGE/Perplexity answers
- YouTube organic referrals
- Earned followed backlinks of high-quality.
· Documentation hygiene (site maps, inventories)
- Clarity in communicating SEO insights
- Initiative in proposing improvements
- Collaboration quality across Sales, Delivery, Social & amongst peers
- Team builder, guide & mentor
Ways of Working
- High accountability; treats the website as a business asset
- Structured, analytical, detail-oriented
- Comfortable with deep-dive work and iterative improvement
- Data-driven mindset with strong execution discipline
- Works well with cross-functional leaders
Not a Fit If
- You think SEO stops at Google.com
- You outsource everything and never touch the site yourself
- You’ve never moved pipeline, only traffic
- You hate documentation, audits, or cross-functional coordination
- You wait for permission instead of shipping fixes
This is full-stack organic ownership. You are responsible for the company’s findability, credibility, and
