Website Manager

Website Manager

Department: Marketing

Location: BLR / HYD / VSP

Experience: 7 to 10 years

Summary

The Website Manager owns the performance, reliability, and evolution of GITAM’s Drupal website. The role requires marketing judgment, operational discipline, and strong technical capability. The manager oversees end-to-end website operations, drives content and UX improvements, manages decentralised contributors, and coordinates with developers to ensure a stable and scalable platform. This is a hands-on role with direct responsibility for content, quality, structure, and stakeholder alignment.

Core Responsibilities

1. Website Operations Management

● Manage the Drupal ecosystem, including structures, templates, workflows, permissions, taxonomies, and configurations.

● Resolve functional issues or coordinate with developers for fixes.

● Maintain uptime, site speed, mobile readiness, and stable integrations.

● Oversee release cycles, QA, and documentation.

● Improve operational efficiency through automation where feasible.

2. Content Governance and Development

● Maintain governance across a decentralized content environment.

● Review, refine, and publish content.

● Ensure accuracy, consistency, and alignment with marketing priorities to maintain a cohesive brand image.

● Identify content gaps and drive the creation of new content.

● Establish standards and enforce adherence across departments.

● Develop high-quality top-funnel content formats, including a structured blog, student narratives, peer-to-peer features, and ongoing content series that keep the website dynamic and relevant.

● Create repeatable content processes that ensure the site remains active rather than static.

3. Stakeholder and Contributor Management

● Engage academic, admissions, marketing, alumni, and administrative units to understand needs and translate them into updates.

● Train decentralised contributors on Drupal and workflow processes.

● Build a structured content and operations cadence across teams.

● Maintain accountability and clarity on roles, responsibilities, and approvals.

4. UX and Experience Improvement

● Collaborate with UI and UX teams to enhance navigation, workflows, and design coherence.

● Utilise analytics to pinpoint areas of friction and suggest targeted enhancements.

● Ensure that layouts and templates support clear content and user goals.

5. Technical Coordination

● Translate business requirements into clear briefs for developers.

● Prioritise backlogs and enhancements based on impact.

● Validate deliverables through structured UAT.

● Ensure adherence to SLAs and quality standards.

6. SEO Alignment

● Partner with the SEO lead to align structure, metadata, content, and indexing.

● Maintain clean information architecture that supports discoverability.

● Ensure landing pages reinforce campaigns and admissions objectives.

7. Continuous Improvement and Roadmap Execution

● Treat the website as an active product with regular enhancements.

● Maintain a roadmap covering stability, UX, content, and capability upgrades.

● Drive disciplined execution with measurable outcomes.

Required Skills and Experience

● 7 to 10 years in website operations, digital content, or digital product management.

● Hands-on experience with Drupal.

● Strong understanding of content structure, UX basics, and SEO fundamentals.

● Ability to write and refine content.

● Working knowledge of HTML, CSS, tagging, and analytics setup.

● Experience coordinating with technical teams and external vendors.

● Strong stakeholder management across decentralized environments.

● Capability to design processes and train contributors.

Candidate Profile

● Operates with ownership and clarity.

● Comfortable with both strategic planning and hands-on execution.

● Proactive in identifying issues and opportunities.

● Structured in communication, documentation, and follow-through.

● Skilled at simplifying information for decision-makers and contributors.

● Learns quickly and adapts to evolving needs.