Job
Tech
Website
Ownership
&
Operations
Own
the
website
end-to-end:
updates,
hygiene,
pages,
navigation.
Build
&
optimise
landing
pages
for
campaigns,
sectors,
and
service
lines.
Ensure
the
site
reflects
current
capabilities,
case
studies,
awards,
and
leadership messages.
2. SEO
Conduct
keyword
research
&
gap
analysis;
identify
priority
clusters.
Improve
technical
SEO:
speed,
CWV,
structure,
crawlability,
internal
linking.
Execute
SEO
audits
&
lead
remediation
with
developers
or
third-party
tech
teams.
Manage
sitemaps,
schema,
redirects,
broken
links,
indexing
issues.
3. Content
Write
or
guide
content:
blogs,
service
pages,
use
cases,
capability
narratives.
Build
a
quarterly
search-driven
content
roadmap.
Ensure
every
piece
of
content
aligns
with
search
intent
and
business
priorities.
Edit
content
for
clarity,
SEO
alignment,
and
positioning.
4. Analytics
Track
keyword
rankings,
organic
traffic,
bounce
rates,
dwell
time,
conversions.
Build
monthly
dashboards
for
Marketing,
Leadership,
and
Sales.
Identify
opportunities
and
propose
experiments
to
improve
conversions.
5. Cross-Functional
Sales:
landing
pages
&
conversion
journeys.
Delivery:
case
studies
&
performance
stories.
HR:
culture/employer
pages
as
needed.
Social
team:
coordinated
content
journeys
&
traffic
flows.
6. Full-Stack
Extend
SEO
beyond
Google.com
to
YouTube,
AI
search
(SGE/Perplexity),
and
entity signals
Orchestrate
basic
digital
PR
and
authority-building
activities
(guest
posts,
HARO, directory listings)
Turn
every
published
asset
into
a
multi-channel
distribution
play
(social
snippets, newsletter, sales enablement)
Partner
with
Social
Manager
to
make
website
content
the
fuel
for
LinkedIn,
YouTube, and Twitter growth
Expected Outputs
Monthly
SEO
+
Performance
Dashboard
Quarterly
Keyword
&
Content
Strategy
Updated
website
structure
map
+
internal
linking
model
2-4
SEO-optimised
pages/blogs
per
month
Landing
pages
with
clear
conversion
pathways
Website
hygiene
report
(technical
+
content)
First 90 Days - Success Looks Like
- Complete website + SEO audit; publish remediation blueprint.
- Fix priority technical issues (speed, indexing, broken links, structure).
- Identify
5
priority
keyword
clusters
and publish search roadmap. - Build/update
top
5
landing
pages
with improved content and CTAs. - Create content inventory & gap analysis for Q2-Q3.
Must-Have
- 4-6 years of SEO + website management experience (B2B, tech, or ITeS).
- Hands-on technical SEO skills: CWV, speed optimisation, metadata, site structure.
- Strong content writing/editing abilities.
- Proficient in WordPress, GA4, GTM, Google Keyword Planner , Search Console, SEMRush, Ahrefs
- Ability to translate insights into content and structural decisions.
- Proven experience getting B2B sites ranked in AI overviews or cited by LLMs
- Basic Digital PR / link-earning playbook (even if lightweight)
- Understanding of how YouTube SEO feeds Google SERPs
- Ability to create content that Sales actually wants to share
Good-to-Have
- Experience coordinating with developers.
- Understanding of CRO principles.
- Familiarity with heatmap tools (Hotjar, Microsoft Clarity).
KPIs (Hard Metrics)
- Organic traffic growth (Primary KPI)
- Keyword ranking movement
- Website health score (technical SEO)
- Content velocity + quality
- Landing page conversion rates
- AI-search visibility - Appear in relevant SGE/Perplexity answers
- YouTube organic referrals
- Earned followed backlinks of high-quality.
- Documentation hygiene (site maps, inventories)
- Clarity in communicating SEO insights
- Initiative in proposing improvements
- Collaboration quality across Sales, Delivery, Social & amongst peers
- Team builder, guide & mentor
Ways of Working
- High accountability; treats the website as a business asset
- Structured, analytical, detail-oriented
- Comfortable with deep-dive work and iterative improvement
- Data-driven mindset with strong execution discipline
- Works well with cross-functional leaders
Not a Fit If
- You think SEO stops at Google.com
- You outsource everything and never touch the site yourself
- You've never moved pipeline, only traffic
- You hate documentation, audits, or cross-functional coordination
- You wait for permission instead of shipping fixes
This is full-stack organic ownership. You are responsible for the company's findability, credibility, and organic pipeline - no silos, no excuses, no agency dependency.
