Who are we?
Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.
- Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
- On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.
Role:
We are looking for a highly collaborative and proactive Web Developer to join the Content Marketing team and manage the continuous development and optimization of whatfix.com , our blog , and subdomains like usecases.whatfix.com . You’ll play a pivotal role in building a modern, high-performing marketing website that fuels traffic growth, SEO performance, and conversion outcomes.
Responsibilities:
- Develop, manage, and maintain the Whatfix.com website ecosystem.
- Write clean, reusable, and scalable HTML, CSS, JS, and jQuery code.
- Build and customize components using WordPress, ACF Fields, and Elementor.
- Work with MySQL databases and manage repositories via Git and Bitbucket.
- Collaborate closely with designers (UX/UI), content managers, and BizApps team.
- Participate in daily standups, sprint planning, retros, and code reviews.
- Troubleshoot issues, implement SEO best practices, and improve page performance.
- Coordinate deployments and release notes across staging and production environments using WP Engine and Local WP.
Day-to-Day Tools & Tech Stack
Frontend:
- HTML, CSS, JavaScript, jQuery
Backend & CMS:
- WordPress, ACF, Elementor
- PHP (basic)
Version Control & Deployment:
- Git, Bitbucket
- WP Engine, AWS
- Jira, Airtable
CI/CD & QA:
- Local WP, WP Rocket
- Staging & Production Pipelines
Qualifications:
- 5-7 years of experience managing WordPress-based websites
- Strong proficiency in frontend web development and UX optimization
- Experience with custom post types, filters, and hooks in WordPress
- Familiarity with SEO technical fundamentals (404s, canonical tags, internal linking, etc.)
- A collaborative mindset and experience working in agile teams
- Ability to independently own and deliver web projects from start to finish
- Enthusiasm to work in a fast-paced, cross-functional marketing environment
Nice to Have
- Prior experience working with marketing teams or SaaS brands
- Exposure to performance tuning tools (e.g., GTmetrix, Lighthouse)
- Basic knowledge of analytics/event tracking (Google Tag Manager, GA4)
- Familiarity with design handoff tools like Figma
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
- At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.
- In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.
