Web Analytics Specialist

Web Analytics Specialist

A web analyst is responsible for collecting and analyzing data on user interaction with the platform and on the overall operation of the platform itself. You evaluate the conformity of all products to the customer’s performance standards and specifications. In addition, they must evaluate whether the product meets all new standards, which is important for introducing updates in the future.

A web analyst is an integral part of the marketing department and is responsible for monitoring and adjusting various website metrics. They study the site, evaluate its design, collect data on user interaction with the site, and offer various solutions for optimization.

As a Web Analyst for vidaXL, you and your team will be responsible to support multiple product teams with different goals and requirements. You’ll be collaborating with them frequently on new feature implementations and evaluations. You will also guide and help the product teams understand how to set up their products and features to optimize the information the receive and use.

Responsibilities

• Using a variety of tools to

  extract

  and

  analyze

  data generated by online user activity.

• Reporting

  your findings with data visualizations that are easy to understand.

• Communicating

  insights and providing solutions that have demonstrable results.
• Working with web development and marketing teams to

  implement

  your solutions.

• Understanding

  the behavior and expectations of online visitors.
• Staying up to date with the latest

  trends

  in online marketing and design.
• Perform problem

  analysis

  to resolve system or application issues

Requirements

• Strong quantitative analytical skills.
• X year of experience in web analysis, online commerce, or related fields.
• In-depth knowledge of web analytics
• Knowledge of Web Analytics tools (GA is plus) and adjacent tools (GTM).
• Ability to collaborate with technical and non-technical teams.
• Customer-centric mindset
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Role

Your role as a web analytics specialist is to form a connection between the business and the product. Your job is to help the business develop better products and features, but also to report back and evaluate the performance of these features.

You’ll be working together with different teams to determine the best ways to implement new features, but also assist the product teams in setting up measurements for these features.

In the end the Marketing Analytics & Insights team is a supportive team. Their goal is to enable the marketing teams to make better decisions, and to become more and more data driven.

You do this by being involved in every stage of a products cycle, from initiation to evaluation. To become more data driven, education is also a big part of the journey towards a data driven organization. By developing course and trainings for the different teams we help them grow in their ability to analyze and design better products.

Soft Skills

1. Attention to detail
2. Analytical thinking and problem solving
3. Collaboration with different product teams and strategies
4. Flexibility to support multiple different teams
5. Ability to communicate effectively with internal stakeholders
6. A significant degree of autonomy, being able to initiate new ideas and projects and execute them