Web Analytics Specialist

Web Analytics Specialist

The role require working in CST Hrs : 7 pm till 4 am IST

Key Responsibilities

• Own the QA and ongoing validation of Amplitude tracking events to ensure clean, trustworthy data.
• Collaborate with product managers and engineers to ensure the right events and properties are being tracked.
• Proactively identify data issues or anomalies and work with relevant teams to resolve them.
• Partner with stakeholders to define and monitor key metrics that measure web performance.
• Build and maintain Amplitude dashboards that provide visibility into site usage, conversion funnels, and customer journeys.
• Investigate and analyze user behavior within Amplitude, translating product data into insights that inform business decisions.

• 3 5 years of experience in web analytics, preferably within e-commerce or subscription-based businesses.
• Deep hands-on experience with

  Amplitude

  , including creating dashboards, analyzing funnels, and QAing event instrumentation.
• Strong understanding of digital customer journeys, funnel analysis, and user segmentation.
• Comfortable working in cross-functional environments and advocating for data quality and consistency.
• Ability to interpret data, tell stories, and influence stakeholders with insights.

Nice to Have

• Experience working with data visualization tools (e.g., Looker, Tableau, Power BI).
• Experience with

  GTM

  and

  SQL

  is a plus
• Experience with marketing attribution models and tools.
• Familiarity with A/B testing platforms (e.g., Optimizely, VWO).
• Knowledge of CRM and lifecycle marketing tools.
• Experience with ecommerce platforms (e.g., Shopify, WooCommerce) or subscription billing tools.