VP Sales GCC Services Adtech - Martech

Location:

Experience Required:

Revenue Target:

Reporting To:

Contact:

Proven Revenue Execution in Advertising Services

• You've personally closed $10M+ in B2B advertising agency services, production outsourcing, or creative operations deals
• You have an active network of CMOs, VPs of Marketing, Agency Heads of Production, and Creative Directors across USA, UK, EMEA, or ANZ markets
• Your Rolodex includes decision-makers at holding companies (WPP, Omnicom, Publicis, IPG, Dentsu), independent agencies (Wieden+Kennedy, Droga5, R/GA), and enterprise brands (P&G, Unilever, Nike, PepsiCo, financial services, automotive)
• You don't prospect cold—you activate relationships that convert in 30-45 days

Deep Advertising Operations Domain Mastery

You immediately understand and can quantify:

• The true cost structure of in-house creative production (salaries represent 40-60% of agency operational costs)
• Media buying vs. production allocation inefficiencies (agencies waste 15-25% of budgets on production that could be media)
• Campaign lifecycle bottlenecks from brief-to-live (concept → design → revisions → production → trafficking)
• The talent utilization gap: $200K/year Creative Directors spending 60% of time on tactical execution
• Why Big4 consultancies and traditional BPOs fail to maintain creative quality at scale

Outcome-Based Selling (Not Hourly Rate Pitching)

• You lead every conversation with financial impact: 40-60% cost reduction, 50% faster delivery, and creative talent capacity liberation
• You present Cervoa's GCC model as the mandatory operational fix for agencies and brands drowning in production costs
• You guarantee an assured ROI in Year 1 with performance accountability built into contracts
• You walk away from deals under $500K ACV—you're hunting whales, not minnows

Geographic Market Fluency

• USA:

   You know the agency landscape from Madison Avenue to Silicon Valley to Austin. You understand the difference between selling to a Manhattan holding company office vs. a Portland independent creative shop

• UK/EMEA:

   You've closed deals in London, Amsterdam, Berlin, or Paris. You know European agencies operate under different budget cycles and procurement processes than US agencies

• ANZ:

   You understand the Sydney/Melbourne advertising market dynamics and can speak to the unique challenges of APAC campaign localization

Operational Independence & Execution Discipline

• You own the entire sales cycle solo: prospecting, discovery, proposal, negotiation, close
• You create your own outbound campaigns, refine pitch decks, and iterate based on conversion metrics
• You close deals in 4-6 weeks, not 6-9 months. You eliminate "exploring options" prospects on the first call
• You require zero sales enablement support. You ARE the revenue engine
  

Cervoa's GCC Advertising Services Model

We don't provide freelancers or staff augmentation. We assume complete ownership of advertising production and operations execution:

Core Service Offerings for Agencies & Brands:

1. Creative Production & Asset Development

• Campaign creative execution: Display ads, social media assets, video editing, motion graphics, print production
• Brand asset library management and localization for multi-market campaigns
• Design system implementation and maintenance
• 50% faster turnaround than in-house teams at 60% lower cost

1. Campaign Operations & Trafficking

• Ad trafficking and tag implementation across Google, Meta, TikTok, and programmatic platforms
• Campaign setup, QA, and launch coordination across 20+ advertising platforms
• Real-time campaign monitoring and optimization support
• Localization and versioning for multi-geography rollouts

1. Media Planning & Buying Support

• Media plan development and scenario modeling
• RFP management and vendor negotiation support
• Campaign performance reporting and dashboard development
• Budget optimization and reallocation recommendations

1. Production Management & Vendor Coordination

• Video production project management (pre-production through post)
• Photography shoot coordination and asset management
• Print vendor management and quality control
• Influencer campaign coordination and content aggregation

1. Data & Analytics Operations

• Campaign performance reporting automation
• Marketing attribution modeling and analysis
• A/B test design, execution, and statistical analysis
• Marketing data warehouse management and BI dashboard development

The Cervoa Advantage (Why Agencies & Brands Buy):

• 40-60% cost reduction

   vs. hiring in-house or paying Big4 consultancy rates ($150-200/hr → $50-70/hr equivalent)

• 3X faster delivery

   because we're optimized for production velocity, not billable hours

• Creative quality maintenance

   through India's top-tier advertising talent (ex-agency professionals from Ogilvy, Dentsu, WPP agencies)

• Performance guarantees

   with skin in the game

• Talent liberation

  : Your $200K Creative Directors focus on strategy and concepting, not trafficking ads

Revenue Generation (80% of Your Time)

• Close $10M+ in new business annually through your existing agency and brand network
• Maintain a qualified pipeline of 25+ enterprise prospects (agencies $5M+ revenue, brands $50M+ ad spend)
• Execute 20-25 discovery calls per week with CMOs, Agency Heads of Production, and Creative Directors
• Deliver custom ROI proposals within 48 hours of discovery call (showing exact $ savings vs. current state)
• Target deal structure: $500K-2M ACV retainers, 12-24 month contracts
  

Market Positioning & Thought Leadership (15% of Your Time)

• Identify high-growth agencies and brands experiencing production bottlenecks (rapid campaign volume increases, new market expansions, M&A integration)
• Build case studies demonstrating specific cost and time savings from closed deals
• Speak at advertising industry events (4As, Ad Age, Campaign, The Drum conferences)
• Publish POV content on advertising operations efficiency and the GCC model advantage

Strategic Collaboration (5% of Your Time)

• Provide market intelligence to inform service evolution (emerging agency needs, competitive threats)
• Ensure seamless client onboarding and reference-ability through delivery team collaboration
• Mentor junior sales hires post-Year 1 (when you've proven the model works)
  

Tier 1: Advertising Agency Holding Companies & Networks

Tier 2: Independent Creative & Digital Agencies

Tier 3: Enterprise In-House Brand Marketing Teams

Tier 4: Fast-Growth DTC & Tech Brands

Variable Compensation:

Commission Structure:

• 8% commission on first $5M ACV closed
• 12% commission on $5M-10M ACV closed
• 15% commission on $10M+ ACV closed

Accelerators:

• Quarterly bonuses ($20K-50K) for exceeding pipeline velocity targets
• Equity participation after Year 1 performance validation (0.25-1% vesting over 4 years)

• You've never worked in or sold to advertising agencies or brand marketing organizations
• You don't have existing relationships with agency decision-makers or CMOs in USA, UK, EMEA, or ANZ
• You need marketing, BDRs, or account executives to generate leads for you
• You've never closed a $500K+ deal in <90 days
• You think "consultative selling" justifies 6-9 month sales cycles
• You've never guaranteed ROI or signed performance-based service contracts
• You don't understand why an agency paying $200K for a Creative Director would pay you $60K for offshore support
  

The advertising industry is in a margin crisis:

• Agency margins compressed to 8-12%

   (down from 15-20% a decade ago)

• Brand marketing budgets under CFO scrutiny

   requiring demonstrable ROI on every dollar

• Campaign velocity expectations doubled

   (monthly launches → weekly launches) without budget increases

• Creative production costs rising

   while media costs commoditizing

Traditional solutions failed:

• Big4 consultancies

  : Charge $150-250/hr, prioritize billable hours over delivery speed, lack advertising domain expertise

• Freelancer platforms

  : Quality inconsistency, no accountability, coordination overhead kills efficiency

• Traditional BPOs

  : Process-driven but creatively bankrupt, can't maintain brand standards

Cervoa's GCC model solves this by combining:

• India's top advertising talent (ex-agency professionals, not generalists)
• 40-60% cost reduction vs. Western rates
• Production velocity optimized for campaign deadlines, not timesheets
• Performance guarantees tying our success to client outcomes

You're not here to "build a sales team." You're here to prove that one person with the right network can generate $10M in revenue by solving a $100M+ industry problem.

If you can't do this alone, this role isn't for you.

Step 1:

Include in your email:

1. Your LinkedIn profile URL
2. A list of 15 advertising agencies or brand marketing leaders you can activate within 30 days (Name, Title, Company, Last Contact Date)
3. Your 3 largest closed deals: ACV, Client Type (Agency/Brand), Sales Cycle Length, Why You Won
4. Your answer to this: "An agency is spending $8M on creative production annually with a 50-person in-house team. They need to increase campaign output by 40% next year. Build a 3-sentence pitch explaining Cervoa's GCC model and the exact financial impact."
5. Which geographic market you're strongest in (USA/UK/EMEA/ANZ) and why

Step 2:

In this call, you'll need to:

• Walk us through your agency/brand network and why they'll take your call
• Present a mock discovery call demonstrating how you diagnose production bottlenecks
• Explain your 90-day revenue generation plan to hit first $2M pipeline

Step 3: