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Position Name: Vice President – Marketing Experience in Years: 12+ Years Location: Pune About Us: Imagicaaworld Entertainment Ltd. is India’s premier entertainment destination company, home to some of the country’s most iconic leisure brands — Imagicaa, Wet’nJoy, Aqua Imagicaa, and Sai Teerth . With 8+ parks across key markets and an ambitious growth pipeline, we are redefining how India experiences fun, adventure, and culture. Role Overview: We are seeking a dynamic and visionary Vice President – Marketing to lead our brand, digital, and performance marketing strategy across all parks. This leader will be responsible for driving brand resonance, visitor footfalls, and revenue growth through data-led and creative marketing interventions. You’ll be at the forefront of shaping how millions experience entertainment in India. Key Responsibilities: Brand Leadership Define and evolve the brand identity and voice for each park and sub-brand. Craft compelling narratives and positioning strategies that build long-term brand equity. Digital & Performance Marketing Drive ROI-led digital campaigns, including SEO, SEM, paid media, influencer marketing, and social media. Leverage data-driven strategies to optimize conversions and digital engagement. Consumer Insights & Strategy Use market research, analytics, and customer data to refine marketing strategy and product-market fit. Monitor industry trends and consumer behavior to inform brand evolution. Integrated Campaigns Lead end-to-end 360° campaigns across print, outdoor, digital, and on-ground platforms. Work with creative and media agencies to deliver high-impact, seasonal and thematic campaigns. Strategic Partnerships Forge impactful alliances with travel operators, tourism boards, influencers, media houses, and F&B brands. Collaborate to unlock new distribution channels and co-branded opportunities. Growth & Revenue Impact Partner with sales and park operations teams to launch promotional offers, pricing strategies, and volume-driving initiatives. Monitor footfall trends and take corrective actions for revenue optimization. Team Building & Leadership Lead and mentor a high-performance team across functions – brand, digital, CRM, content, and design. Foster a culture of creativity, ownership, and performance. Marketing Innovation Champion marketing automation, MarTech, and AI tools to enhance efficiency and personalization. Continuously explore emerging technologies to stay ahead of the curve. Qualifications & Experience: MBA in Marketing or related discipline from a reputed institute. Minimum 12 years of progressive marketing experience , with 5+ years in a senior leadership role . Proven track record in driving brand growth, consumer engagement, and business results. Experience in digital-first consumer brands , media-intensive environments , or experience-centric industries (hospitality, entertainment, tourism, etc.). Strong business acumen, communication skills, and cross-functional leadership capability. Feel free to connect at mrunali.khairnar@imagicaaworld.com Show more Show less
