User Experience Manager

Company:

Location:

Reports to:

Salary Range:

Employment Type:

Job Mission

user research, business research, business analytics, and marketing analytics

Key Responsibilities

1. User Journey, Research & Experience Analysis

• Conduct both quantitative and qualitative

  user research

  to understand behavior, motivations, pain points, and drop-offs.
• Analyze web and app user journeys to identify friction in booking, engagement, repeat usage, and churn.
• Collaborate with Product/UX teams to recommend improvements based on real user insights.

2. Business Research & Growth Insights

• Perform

  business and market research

  to understand competitive landscape, customer needs, and opportunities.
• Support strategic decisions by evaluating business performance, city-level variations, and operational gaps.

3. Digital Marketing & Performance Analytics

• Measure the effectiveness of digital marketing campaigns across Google Ads, Meta, SEO, Referral, and CRM.
• Track CAC, ROAS, conversion funnels, and attribution to optimize budget allocation and lead quality.
• Provide actionable insights to improve marketing effectiveness and demand generation.

4. NPS Ownership, Retention & Churn Reduction

• Own and manage the

  NPS process

  end-to-end—data collection, analysis, reporting, and action planning.
• Identify root causes behind low ratings or negative feedback.
• Analyze churn triggers and design data-backed retention strategies to increase repeat usage and loyalty.

5. Data Analysis, Reporting & Dashboards

• Build dashboards and reports covering user behavior, marketing performance, and growth KPIs.
• Translate complex insights into simple recommendations for leadership and cross-functional teams.

6. Experimentation & A/B Testing

• Design, execute, and analyze A/B tests for product features, landing pages, and marketing creatives.
• Document experiment outcomes and integrate insights into future strategies.

Ideal Candidate Profile

Experience

• 2–4 years

  of experience as a Business Analyst, Growth Analyst, Marketing Analyst, or Digital Marketing Analyst.

Skills & Tools

• Strong understanding of

  user research

  , UX evaluation, and consumer behavior.
• Proficiency in

  digital marketing analytics

  , conversion funnels, and campaign evaluation.
• Strong in

  Excel/Sheets

  , and working knowledge of

  SQL

  .
• Experience with analytics tools such as

  Google Analytics, Mixpanel, Amplitude

  , or similar.

Soft Skills

• Analytical problem-solving ability with a data-first mindset.
• Strong communication skills for presenting insights and influencing decisions.
• Comfort working cross-functionally in fast-paced environments.

Working Hours:

Monday to Saturday (6 days)

• Apply now at mayank@hoora.me