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Urgently Hiring: SEO Expert (Kolkata) — Immediate Joiner Only

5 years

0 Lacs

kolkata metropolitan area west bengal india

Posted:4 days ago| Platform: Linkedin logo

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Skills Required

seo stack healthcare content audit strategy reporting drive audits architecture xml research clustering mapping optimization compliance service tracking outreach publishing risk management analytics looker report test wordpress shopify query documentation html css communication analysis editing sql metrics reports compensation training certification

Work Mode

On-site

Job Type

Full Time

Job Description

healthcare & dental

Role Overview

Own organic growth end-to-end: audit, strategy, implementation, and reporting. You’ll improve technical health, build topical authority, scale Local SEO for multi-location clinics, and partner with content, dev, and PPC teams to drive qualified leads.

What You’ll Do

  • Strategy & Audits:

     Build quarterly SEO roadmaps from comprehensive technical/content/local audits; prioritize by impact vs. effort.

  • Technical SEO:

     Core Web Vitals, crawlability/indexation, site architecture, internal linking, canonicals, redirects, XML sitemaps, robots.txt, log-file insights, schema markup, hreflang (UK/IN), CDN & caching recommendations, and SEO-safe migrations.

  • On-Page & Content:

     Keyword research & clustering, search intent mapping, briefs/outlines, metadata, headings, entity optimization, FAQ/How-To/Medical schema, E-E-A-T & 

    YMYL

     compliance for healthcare content.

  • Local SEO:

     Google Business Profile setup/optimizations, citation/NAP hygiene, service-area pages, location pages, review strategy, UTM tracking for calls & directions.

  • Off-Page & Digital PR:

     Quality link acquisition via outreach/partnerships/guest publishing; anchor strategy; risk management (toxic link audits/disavow).

  • Analytics & Reporting:

     GA4, GSC, Looker Studio dashboards; define and report KPIs (organic leads, CVR, CTR, visibility, CWV pass rate); test & learn frameworks.

  • Collaboration:

     Work with developers (WordPress, Laravel, Shopify) to ship fixes; brief writers/designers; share insights with PPC for query mining and landing-page CRO.

  • Governance:

     Create SOPs, QA checklists, and documentation to scale SEO reliably.
Must-Have Skills & Experience

  • 3–5+ years

     hands-on SEO across technical, content, and local; agency or multi-site experience.
  • Strong command of 

    GA4, GSC, Screaming Frog/Sitebulb, Ahrefs/SEMrush

    , PageSpeed Insights/Lighthouse, and schema tools.
  • Practical experience improving 

    Core Web Vitals

     and solving indexation/canonical/duplicate content issues.
  • Working knowledge of 

    HTML/CSS/JS

    ; ability to brief devs on WordPress/Laravel/Shopify fixes.
  • Proven wins in 

    lead-gen SEO

     (preferably in healthcare/dental or other YMYL niches).
  • Excellent written communication; ability to create clear briefs and client-ready reports.
Nice to Have
  • International SEO (hreflang, en-GB/en-IN), log analysis, 

    Cloudflare/CDN

     tuning.
  • Content editing skills; basic 

    SQL/Python

     for analysis; BigQuery exports from GA4.
  • Digital PR experience and journalist outreach; experience with 

    Looker Studio

     automation.
Success Metrics (What Good Looks Like)
  • QoQ growth in 

    qualified organic leads

     and 

    non-brand traffic

    .
  • % of priority keywords in 

    Top 3/Top 10

    ; improved 

    CTR

     and 

    SERP features

     coverage.

  • Core Web Vitals pass rate

     and overall site health improvements.

  • GBP

     impressions/calls/directions growth for local entities.
  • Clear, actionable monthly reports with next steps and forecasted impact.
Compensation & Benefits
  • Competitive salary with performance incentives.
  • Training/certification budget (Google, technical SEO).
  • Hybrid work, supportive team, high-impact projects.
How to Apply

2 brief case studies

  • with subject 

    “SEO Expert – Your Name.”

     Include links to reports/dashboards or live pages if available.

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