Urgently Hiring: PPC Expert (Kolkata) — Immediate Joiner Only

We’re looking for a hands-on PPC Expert to plan, launch, and scale high-ROI campaigns across Google Ads, Meta Ads, and Bing. You’ll own the entire funnel—from keyword & audience strategy to tracking, optimization, and reporting—focused on lowering CPL and improving ROAS for lead-gen and e-commerce clients (healthcare/dental services in UK experience is a plus).

• Build & manage 

  Google Ads

   (Search, PMax, Shopping, Display, YouTube) and 

  Meta Ads

   campaigns end-to-end.
• Conduct keyword research, match types strategy, and 

  negative keyword

   hygiene; implement SKAG/segmented structures where relevant.
• Write and test high-converting 

  ad copy

   and assets (RSAs, headlines, sitelinks, callouts, images, videos).
• Own 

  budgeting & pacing

  , bid strategies (tCPA, tROAS, Max Conv.), and impression share/IS-lost analysis.
• Set up and validate 

  conversion tracking

  : GA4, Google Ads, Enhanced Conversions, call tracking, and CRM/Offline Conversion Imports.
• Create and maintain 

  Looker Studio

   dashboards and weekly/monthly performance reports with clear insights and next steps.
• Launch and optimize 

  remarketing

   and 

  YouTube

   funnels; audience segmentation using first-party data.
• Collaborate with content/SEO/dev teams on 

  landing pages & CRO

   (forms, UI/UX, speed, trust signals).
• Monitor competitors, run A/B tests, and continuously improve 

  CPL/CPA/ROAS, CVR, CTR, QS

  .

• 4–5+ years managing sizable PPC budgets with demonstrable ROI.
• Strong command of 

  Google Ads

  , 

  Merchant Center

  , 

  Meta Ads

  , and (nice) 

  Microsoft Advertising

  .

• GA4 + GTM

   proficiency (events, params, enhanced conversions); UTM discipline.
• Advanced 

  Excel/Google Sheets

  ; Looker Studio reporting.
• Solid understanding of lead funnels, attribution, and bid automation.

• Google Ads Certification

   (current) and immediate availability.

• Healthcare/dental 

  lead-gen

   experience un UK Market.
• Feed management (e.g., DataFeedWatch/Feed rules), basic HTML/CSS for landing tweaks, WordPress.
• Experience with call-tracking tools (e.g., CallRail/Exotel), CRM integrations (HubSpot/Zapier), and O2C.
• VWO/Optimizely or other CRO tooling; basic scripts/rules for automation.

• Competitive salary + performance incentives.
• Fast-paced growth environment with direct impact on client revenue.
• Learning budget, certifications, and cross-functional exposure (SEO, dev, analytics).

• Office:

   5/E (26) Port Blair Line (E), Chiriamore, Barrackpore, Kolkata – 700120

• Hours:

   Mon–Fri, 11:00 AM – 5:00 PM (for walk-in interviews)

• Email:

   info@indujitechnologies.com
•  with subject “PPC Expert – Immediate Joiner” and include CV + recent case studies (before/after metrics, budgets, CPL/ROAS).

• Walk-in:

   Mon–Fri, 11:00 AM – 5:00 PM (bring a printed CV).