Territory Manager

Territory Manager: Gonda

Territory Manager: Ethwa

Territory Manager: Sitarganj

Territory Manager: Sitapur

Territory Manager: Kannuj

Purpose of the Role:

The purpose of this role is to build strong customer relationships, drive revenue, and support sustainable business growth.

Duties and Responsibilities:

• Execute the commercial plan assigned by the reporting manager to deliver planned activities within the responsible geography.
• Plan and ensure product availability on shelves at the right time, in the right quantity.
• Drive market share growth through effective territory planning and execution.
• Support channel engagement and campaign execution while implementing Go-To-Market (GTM) strategies.
• Plan, track, and manage the activities of Market Development Officers (MDOs).
• Build and maintain strong relationships with distributors and retailers.
• Ensure timely planning, placement, liquidation, and collections.
• Accurately report sales and commercial activities using Salesforce.com (SFDC) and other digital platforms.
• Participate in country/division projects and execute additional responsibilities assigned by senior management.

Key Result Areas (KRA):

• Achieve sales revenue targets for the assigned region.
• Ensure effective channel management for product availability, liquidation, and minimal return.
• Drive timely collection of payments and manage errant customers as per policy.
• And good knowledge of Product demonstration
• Conduct Farmer Meeting

Skills Must Have:

• Sales & Negotiation Skills – Ability to close deals and achieve revenue targets.
• Communication – Clear, persuasive, and professional interaction with stakeholders.
• Leadership – Ability to manage and motivate a sales team.
• CRM Expertise – Proficiency in managing client relationships.
• Market Analysis – Strong understanding of trends, competition, and customer needs.
• Time Management – Ability to prioritize and manage multiple tasks.
• Problem-Solving – Handling customer and team issues effectively.
• Adaptability – Adjusting quickly to market and business changes.

Required Skills:

• Experience in the agro industry.
• Strong sales and customer relationship management background.
• Large customer management skills and customer service attitude.
• Knowledge of local language, products, and markets.
• Strong collaboration and team player mindset.
• Reporting & Functional Details
• Function Supported: Sales & Marketing
• Reporting Manager: Area Manager
• Budget Responsibility: State-wise allocation
• Direct Reports: NA
• Peer Coordination: Cross-functional collaboration with Sales, Marketing & Support teams

Position Specific Competencies:

• Ability to Communicate

Effectively share and present information using structured communication methods such as farmer meetings, IFC (Individual Farmer Contact), VLM (Village Level Meeting), BFM (Big Farmer Meeting), MFM (Mega Farmer Meeting), and RDA (Result Differentiation Activity).

• Ability to Execute

Focus on execution efficiency, particularly in demos, RDAs, farmer meetings, and product launch events (displays, board placements, MCM distribution, etc.).

• Goal Orientation

Strong drive to achieve and exceed sales targets, handle market challenges, and manage difficult situations with tact.

• Learning Ability

Capacity to adapt, unlearn outdated knowledge, and acquire new skills, including advancements in agro products, microbials, competitor offerings, and internal systems (e.g., HRMS).

• Specialized Knowledge

Comprehensive expertise in agronomy, nutrition, pest/disease management, and IPL’s microbial product portfolio, applying this knowledge practically in customer engagement and business decision-making.