Technical Sales Engineer

Job Description: Sales Engineer – CO₂ Laser Cutting & Knife Cutting Machines

Position Title:

Sales Engineer / Sales Executive – CO₂ Laser & Knife Cutting Machines

Department:

Sales & Marketing

Reports To:

Sales Manager / Business Development Manager

Location- Thane

1. Job Summary

The Sales Engineer is responsible for generating leads, meeting customers, understanding their application requirements, and selling CO₂ laser cutting machines, knife cutting machines, and related automation solutions. The role includes technical presentation, product demonstration, preparing quotations, negotiating, and closing orders.

2. Key Responsibilities

Sales & Business Development

• Identify potential customers in industries such as 

  textile, garment, leather, signage, packaging, corrugated box, footwear, handicrafts, automotive interiors, foam, acrylic

   etc.
• Generate leads through field visits, calls, exhibitions, online platforms.
• Conduct market research on competitors, pricing, and trends.

Technical Presentation & Demonstration

• Understand customer requirements (material type, thickness, accuracy, production volume).
• Suggest suitable machine models
• Perform product demos at customer site or company demo centre.
• Explain machine features, software, cutting quality, maintenance, and ROI.

Quotation & Negotiation

• Prepare professional quotations with technical specifications and commercial terms.
• Explain pricing, warranty, AMC, installation, and delivery timelines.
• Negotiate price and close deals while maintaining company margin.
• Maintain strong follow-up until order confirmation.

Customer Relationship Management

• Maintain database of leads, opportunities, and customer interactions (CRM).
• Build long-term relationships with distributors, agents, and key customers.
• Provide after-sales coordination (installation, training, service support).

Documentation & Reporting

• Prepare daily/weekly visit reports.
• Maintain competitor data, product comparison, and market insights.
• Assist marketing team with product brochures, videos, and sample cutting files.

3. Required Skills & Competencies

• Strong understanding of 

  CO₂ laser cutting

   and 

  knife cutting machine technology

  .
• Technical knowledge of materials (fabric, leather, acrylic, MDF, cardboard, foam).
• Ability to explain technical concepts to non-technical customers.
• Excellent communication, presentation, and negotiation skills.
• Ability to work independently and achieve sales targets.
• Strong MS Office / CRM usage.

4. Qualifications

• Diploma / B.Tech / B.E in 

  Mechanical, Electrical, Electronics, Mechatronics, Textile, or related fields

  .
• 2–3 years of experience in 

  laser machines, CNC machines, textile machinery, packaging machines, or industrial equipment sales

  .

5. Additional Preferred Skills (Optional)

• Experience in 

  B2B industrial machinery sales

  .
• Understanding of 

  AMC, service concepts, laser maintenance basics

  .
• Participation in trade shows and industry exhibitions.