Technical Marketing Specialist B2B SaaS

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About OnceHub:

OnceHub (www.oncehub.com) is an innovative and thriving software-as-a-service company that focuses on streamlining scheduling and digital engagement processes globally.

We're a team of passionate and driven individuals living and working remotely across 4 countries, driving innovation through shared ideas and fostering a collaborative culture. You will work remotely from home (in India) with colleagues and stakeholders in multiple geographies.

Learn more about our employee led approach in our CEO video: https://www.oncehub.com/careers

About the Role:

We are seeking a highly skilled Marketing Technology Specialist to own and manage the technical infrastructure of our core digital marketing stack. This high-impact, individual contributor role is the critical intersection of web development, technical SEO, and data governance.

You will function as the technical operator responsible for ensuring our digital platforms are fast, personalized, scalable, and compliant, directly connecting marketing strategy with execution and data integrity.

Key Responsibilities

The Marketing Technology Specialist will be the core technical owner for the marketing ecosystem, responsible for the integrity, performance, and functionality of our digital platforms and data:

• Develop, code, and maintain the OnceHub website on the HubSpot CMS, building and deploying new web pages and reusable CMS modules using HTML, CSS, JavaScript, and HubL.
• Own and execute all technical SEO optimizations to maximize organic visibility and search engine crawlability, including fixing Core Web Vitals and performance issues.
• Proactively monitor and manage site health, indexing, and crawling issues using Google Search Console and site audit reports from Semrush and HubSpot.
• Manage, audit, and maintain the entire web analytics infrastructure, including Google Tag Manager (GTM) and Google Analytics (GA4).
• Lead data governance and privacy compliance by implementing and managing the cookie banner, Google Signals, and other tracking technologies to ensure consistent and accurate data collection.
• Develop dynamic and highly personalized email and in-app messaging templates in platforms like Customer.io.
• Utilize HTML, CSS, and Liquid templating language to implement sophisticated conditional logic for customer journey automation.
• Collaborate with design and content teams to translate strategic requirements into functional, responsive web assets.
• Maintain the integrity of all marketing performance data and, ideally, leverage your understanding of Metabase (or similar BI tools) to assist in custom dashboard creation and data analysis.

The Ideal Candidate Must Have:

• 3+ years of experience in a technical Digital Marketing, MarTech Operations, or Web Development role, in a SaaS environment.
• Expert proficiency in front-end web development (HTML, CSS, JavaScript) and the HubSpot CMS, including HubL coding for custom module development.
• Proven ability to utilize Liquid templating language for advanced message personalization within automation platforms like Customer.io.
• Proficiency in analytics infrastructure management, specifically implementing, auditing, and maintaining tracking via Google Tag Manager (GTM) and Google Analytics (GA4).
• Deep practical experience managing Technical SEO, including resolving critical issues related to Google Search Console (indexing, crawling, Core Web Vitals).
• Direct experience managing data governance, cookie consent, and other tracking technologies to ensure privacy compliance (GDPR/CCPA).
• Strong problem-solving skills and the ability to clearly explain complex technical issues to non-technical stakeholders.
• A strong plus: Experience with Metabase or similar BI tools, and/or familiarity with basic SQL queries.

• A strong plus: HubSpot CMS Developer Certification.

Apply because you want to...

• Work in a modern SaaS, Product-led company
• Work remotely from home, saving you commuting time and promoting work-life balance
• Get exposure to working with stakeholders on a global level across different industries
• Work in a tech, fast-paced and challenging environment that provides opportunities for professional and personal growth
• Join a fantastic organisational culture that places learning at the centre of what we do
• Receive a competitive salary

Work in a multicultural environment