Team Leader- Marketing

Overview:

410+ team members

local teams in 15 countries

Roles & Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international markets.

• Oversee all digital marketing initiatives — including

  Google Ads, Meta Ads, SEO/SEM, email campaigns, and social media marketing

  — ensuring measurable ROI.

• Collaborate closely with

  Sales, Product, and Customer Success

  teams to design campaigns that align with business objectives and drive revenue growth.

• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking performance metrics.

• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.

• Manage and mentor the marketing team, ensuring consistent performance, creativity, and alignment with company goals.

• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.

• Plan and execute

  product launches, webinars, events, and partnerships

  that strengthen YCS’s position as a global hospitality tech leader.

• Work with the global marketing team of Yanolja Group to align regional campaigns with the global brand strategy.

• Prepare detailed performance reports and present actionable insights to the management team.

Key Competencies for the Role:

• Marketing Expertise:

  Proven track record with 5+ years of experience in digital and strategic marketing, preferably in

  SaaS or hospitality tech

  .

• Leadership & Collaboration:

  Experience leading a small marketing team and working cross-functionally with sales and product teams.

• Performance Marketing:

  Proficiency in tools like

  Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms

  to drive and optimize campaigns.

• Content & Branding Skills:

  Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.

• Analytical Skills:

  Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.

• Communication:

  Excellent written and verbal communication in English; additional language fluency is a plus.

• Time Management:

  Capable of managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.

Additional Benefits:

• Work with one of the

  top global hospitality IT solution providers

  .

• Competitive Salary + Performance Incentive Plan.

• Global exposure — collaborate with cross-country teams and markets.

• Opportunity to

  lead strategic marketing initiatives

  that influence global business growth.

• A dynamic environment that encourages

  innovation, creativity, and professional growth.

Requirements:

• Bachelor’s or Master’s degree

  in Marketing, Business Administration, or a related field.

• Minimum 5 years

  of experience in digital marketing or brand management.

• Proven success in

  lead generation, campaign management, and marketing analytics.

• Strong understanding of

  B2B marketing and SaaS industry dynamics.

• Excellent presentation, negotiation, and interpersonal skills.

• Self-motivated, detail-oriented, and adaptable to changing priorities.

• Comfortable working with

  CRM and marketing automation tools.