Team Lead Perfomance Marketing

Role Purpose:

Team Lead – Performance Marketin

This is a senior, technically strong role

You will work closely with agencies and brands in B2B, SaaS, B2C, D2C, and eCommerce, and lead a remote team based in India

Channels :

Platforms :

ms.Experience with DV360, programmatic platforms, and affiliate/partner channels is a plus.

Must have 6+ years of experience in performance media planning and execution at leading top digital marketing agencies serving US,UK & AUS -based clients for B2B, SaaS, B2C, D2C, and eCommerce industry.

Shift Timing : US Shift 6pm to 3am / 4pm to 1am

Remote : Work From Home

Key Responsibilities

1. Strategic Planning & Leadership

● Develop and own full-funnel omnichannel media strategies aligned to client business goals, not just media KPIs.

● Translate merchandising, category, and seasonal priorities into sharp, outcome-focused media plans.

● Continuously adjust strategies based on real-time performance, competition, and market signals

● Lead strategic input for new business pitches and key planning cycles across B2B, SaaS, D2C, and eCommerce.

● Mentor and lead a performance team (US Pod) – setting standards for planning, QA, optimisation, and documentation.

2. Campaign & Performance Operations (Hands-on Technical Ownership)

● Own end-to-end campaign execution: account structure, naming conventions, audience strategy, bid strategies, budgets, and pacing across Google, Meta, TikTok, LinkedIn, Bing, etc.

● Set up and validate tracking and tagging: GTM, GA4, pixels, conversion APIs, offline conversions, enhanced conversions, and UTM frameworks.

● Build and enforce strong QA processes to minimise errors in launches, tagging, budgets, and ta

rgeting.

● Troubleshoot delivery, attribution, or measurement issues in partnership with ad ops, analytics, and platform reps.

● Use scripts, rules, automated alerts, and platform automations to:

Prevent overspend and underspend

Catch tracking breaks early

Maintain pacing and efficiency against targets

Standardise and continuously improve operating playbooks, checklists, and escalation paths.

3. Escalation & Deep-Dive Ownership

● Act as the escalation point for “red” accounts and critical performance issues within the US Pod.

● Lead rapid deep dives into underperforming accounts, build clear root-cause analyses, and define concrete recovery plans.

● Run “war rooms” when needed: tighter monitoring, daily (or more frequent) check-ins, and rapid testing/iterations.

● Communicate clearly with internal and client stakeholders on what is happening, why, and what will be done by when.

4. eCommerce & Platform Expertise

● Use a strong understanding of eCommerce performance levers: ROAS, CPA, AOV, LTV, repeat purchase, product/category economics.

● Plan and optimise Shopping and catalog-based campaigns: Google Shopping, Performance Max, Dynamic Product Ads (Meta/TikTok), and other feed-based formats.

● Work with product feeds, feed management tools, and first-party data (CRM audiences, CAPI) to improve relevance and profitability.

● Align campaigns with inventory, pricing, promotions, drop calendars, and fashion/eCom seasonality.

5. Financial Oversight & Process Management

● Manage medium to large multi-channel budgets with tight control on pacing, caps, and reallocat

ion logic.

● Build spend and performance forecasts, including scenario planning by channel, funnel stage, and category.

● Ensure alignment between campaign delivery, reporting numbers, and financial records; resolve discrepancies quickly.

● Partner with finance to define clear rules for spend recognition, monthly closures, and variance explanations.

6. Cross-Functional Collaboration

● Collaborate with tracking/analytics, SEO/SEM, creative, CRO, and client success teams to build integrated plans and test roadmaps.

Qualifications:

6–10 years of performance marketing experience, preferably in agency environments serving

US clients.

Strong hands-on expertise across Google Ads, Meta, TikTok, LinkedIn, GA4, GTM, Shopping/PMax, and remarketing.

Proven experience managing large budgets, complex accounts, and remote teams across

time zones.

Strong analytical, technical, and communication skills; high attention to detail.

eCommerce (fashion or multi-category) experience preferred; programmatic/DV360 experience is a plus