Sr. Manager of Growth Marketing

About Fello:

profitable, hyper-growth, VC-backed B2B SaaS startup

With massive growth potential and a track record of success, we’re just getting started. If you’re passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.

About You:

strategic planner and a hands-on contributor

Head of Marketing

You Will:

Growth Campaign Planning & Execution

• Lead the development, execution, and accountability of integrated demand generation, manage campaign calendars, and growth campaigns that drive pipeline and revenue.
• Leverage AI tools and insights to optimize audience targeting, content personalization, and campaign performance.
• Act as a player/coach — leading by example while empowering the team to deliver results.
• Continuously refine campaigns based on performance, feedback, experimentation, and AI-driven learnings.

Team Leadership & Development

• Manage, coach, and inspire a growth marketing team, setting clear goals and providing regular feedback.
• Foster career growth and skill development through mentorship, training, and exposure to emerging tools, including the effective use of AI in marketing workflows.
• Build a culture of accountability, collaboration, and innovation within the team.

Project Management

• Own the end-to-end management of complex marketing projects (such as events, ABM, demand and digital campaigns), ensuring they are scoped, prioritized, and executed on time and within budget.
• Maintain and oversee project trackers (Google Sheets or equivalent tools) to provide visibility, accountability, and clarity across all initiatives.
• Allocate work across the team, set clear deadlines, and manage progress to ensure commitments are consistently met.
• Leverage AI to streamline workflows, automate routine tasks, and identify opportunities for greater efficiency in project execution.

Analytics & Reporting

• Define and monitor key growth marketing metrics (CPL, MQLs, pipeline velocity, CAC, ROI) while partnering with RevOps to ensure consistent tracking and attribution across the funnel.
• Leverage AI-driven analytics to surface insights, identify patterns, and strengthen data-driven decision making.
• Lead post-campaign reviews to identify optimization opportunities and drive continuous improvement through experimentation and AI-powered recommendations.

Growth Strategy & Optimization

• Develop strategies for demand generation, lead nurturing, and customer engagement across multiple channels.
• Monitor performance of campaigns and programs, delivering insights and recommendations to leadership.
• Balance creative experimentation with disciplined execution to drive measurable business impact.
• Explore innovative ways to integrate AI into campaign design, content, and channel strategies to accelerate growth.

You Have:

• Proven track record in growth marketing and demand generation

  within B2B SaaS, with 5+ years of experience and at least 2 years managing people.

• Strong leadership and team development skills

  , with a passion for coaching, mentorship, and building high-performing teams.

• Expertise in planning and executing integrated campaigns

  (events, ABM, demand gen, digital) that drive measurable pipeline and revenue impact.

• Skilled project manager and communicator

  , adept at juggling multiple priorities, managing complex initiatives, and keeping teams aligned.

• AI-first mindset

  , leveraging AI tools to enhance creativity, optimize performance, streamline reporting, and improve efficiency across workflows.

• Thrives in dynamic, high-growth startup environments

  , bringing adaptability, resourcefulness, and hands-on execution to strategic initiatives.

Our Benefits:

• Competitive Compensation:

   Attractive salary and benefits package.

• Flexible Work Environment:

   Fully remote work with flexible hours to promote work-life balance.

• Professional Growth:

   Opportunities for career advancement and professional development.

• Health & Wellness:

   Comprehensive health vision insurance plans.

• Paid Time Off:

   Generous PTO and paid holidays to recharge and relax.

• Collaborative Culture:

   A supportive team environment that values innovation and collaboration.

• Equity Options:

   Opportunity to own a part of Fello and share in our success.

• Cutting-Edge Projects:

   Work on innovative products that leverage AI and advanced technologies.