JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
Title: Senior Specialist, Marketing Intelligence
About JLL:
We're JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences, and perspectives help us think bigger, spark innovation and succeed together.
If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below.
We're interested in getting to know you and what you bring to the table!
Job Description:
Job Title: Senior Specialist, Marketing Intelligence
Band: P1
Experience: 8-10 years
Location: Gurugram
Position type: Full time
Shift Timing: 1-10 PM
What this Job Involves:
As a Marketing Intelligence Analyst, you will provide in-depth research and analysis around the business landscape, business lines, target audiences and customer/prospect needs and priorities. Reporting to the Audience Intelligence Senior Director, you will be part of the Global Campaigns and Programs COE that consists of a diverse group of subject matter experts working together to deliver best in class audience centric campaigns and drive continuous improvement in terms of marketing generated demand. You will utilize a range of quantitative and qualitative data sources to provide up-to-date analysis around our audiences and the business environment and company priorities, which will feed into our go-to-market Audience Strategy, marketing content and messaging for campaigns and programs, shaping priorities for Business Line and Geo marketing teams, and various direct to sales enablement and engagement opportunities.
Key Responsibilities:
Audience Intelligence & Analysis
- Deliver Audience/Business Line Audience Insights for Centrally Led Campaign teams, ABM Activity, Business Line and Local Market teams, in order to define our GTM marketing strategies
- Deliver detailed audience analysis to support marketing planning, execution and marketing performance insights
- Utilize internal sources (CRM, Voice of Customer Data, Sales Intelligence) and external data points to support the creation of client profiles, ICPs, campaign targeting, and content recommendations in order to impact end-to-end customer journeys
Strategic Research & Insights
- Deep account analysis to identify needs and priorities, and generate cross-sell/upsell opportunities for marketing and sales teams
- Partner with Research, Sales, Enterprise data and other teams to grow internal relationships and leverage internal expertise to maximize effectiveness of Audience Insight outputs
- Undertake competitor analysis to identify opportunities to improve messaging and content
Stakeholder Engagement & Communication
- Regularly present findings in different forums to tactical execution focused teams as well as share strategic findings with Marketing and Sales Leadership teams
- Work with the Audience Intelligence Senior Director to deliver high quality audience insight projects to drive towards a customer 1st strategy across marketing initiatives, and provide audience recommendations to drive customer engagement and demand
- Support campaign teams, business lines, geo teams, client experience & brand and help to grow our increasing collaboration with sales teams
Sounds like you? To apply, you need to be:
The ideal candidate should possess 8-10 years of experience with significant time spent in generating original research, hands-on data analysis, creation and delivery of strategic presentations:
Technical Skills:
- Very comfortable with analyzing large datasets – essential skills include intermediate to advanced Excel, use of BI tools (e.g. Tableau, PowerBI)
- Good to have: Adobe Analytics, Bombora, Social Listening, and Media Monitoring tools
- Experience of generating original customer research as part of one of your previous roles
Communication & Collaboration:
- Strong writing and communications skills, native English is a must
- Partner with teams across multiple time zones and with various cultural backgrounds
- Be positive and have a can-do attitude
Strategic Experience:
- Experience in working at a strategic level, presenting to different levels of an organization, and influencing decision making in a marketing organization
- Ability to bring a customer 1st viewpoint to everything we do in marketing, and drive meaningful short, medium and long term enhancements in delivering best in class customer journeys and experiences
What you can expect from us:
You'll join an entrepreneurial, inclusive culture. One where we succeed together – across the desk and around the globe. Where like-minded people work naturally together to achieve great things.
Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career, recognition, wellbeing, benefits and pay. We'll offer you a competitive salary and benefits package.
Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sights and imagine where JLL can take you...
Apply today!
Apply quoting reference [JOB NUMBER] at jll.com/careers.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
