Social Media Strategist

Company Description

Design Fundaz Global Pvt. Ltd. is a dynamic team of writers, developers, and innovators dedicated to understanding people, brands, and data. We help brands get online, launch campaigns, generate leads, and grow, offering services that span content, distribution, insight, and technology. With a proven methodology to consistently deliver ROI, we aim to be your trusted partner in creating compelling experiences that transform your brand. Our dedication and experience empower us to bring your digital marketing visions to life.

The Social Media Growth Champ owns our multi-platform social presence—organic + paid + community. You will develop thumb-stopping content, architect platform-native growth systems, read algorithm shifts before they trend on LinkedIn, and turn signals (watch time, saves, shares, comment velocity) into repeatable growth loops that move real business metrics: awareness, traffic, leads, revenue, and loyalty.

In your first 6–12 months, you will:

1. Deliver consistent MoM growth in high-quality followers across priority platforms (define % targets by platform/region).
2. Improve engagement rate and meaningful interactions (comments, shares, saves) vs. baseline.
3. Increase social-driven site traffic and/or attributable conversions (lead gen, e-comm, signups).
4. Stand up an experimentation framework (creative x format x timing x audience) with weekly learnings.
5. Establish influencer/creator collaborations that expand reach and credibility.
6. Build a real-time social listening + rapid response playbook (culture, trends, brand mentions).
7. Translate platform analytics into exec-level insights tied to business KPIs.

• Own platform mix strategy (TikTok, Instagram Reels, YouTube Shorts/Longform, LinkedIn, X/Twitter, Facebook, Pinterest, Threads, emerging apps).
• Map audience segments to platform behaviors and funnel stages.
• Develop channel-specific content architectures (formats, hooks, CTAs, retention mechanics).

• Ideate + script short-form video, meme formats, carousels, live sessions, stories, polls.
• Build creator-native briefs that perform within each platform’s algorithmic incentives.
• Partner with design/video teams or create scrappy in-app content yourself when speed matters.

• Monitor signal drivers: watch time %, completion rate, replays, saves, shares, comment quality, dwell time, click-through, frequency of posting, topical freshness.
• Use A/B content tests + posting cadences to capitalize on ranking signals.
• Tag, track, and iterate based on platform insights dashboards + 1st/3rd-party tools.

• Partner with performance marketing to amplify best-performing organic posts.
• Build retargeting pools from engaged viewers.
• Test spark ads/boosting, creator whitelisting, and dark posts.

• Respond in brand voice; escalate support/crisis issues quickly.
• Cultivate UGC and ambassador loops.
• Run polls, challenges, duet/stitch calls to action, and comment-to-DM conversion flows.

• Track trending audio, meme patterns, hashtag clusters, platform launches.
• Rapidly prototype content to ride waves while staying on-brand.

• Build weekly dashboard: reach, engagement quality, follower velocity, traffic lift, lead attribution, share of voice, sentiment.
• Translate data to narrative: what we tried, what we learned, what’s next.

• 3–5+ years running multi-platform social for brands, creators, agencies, or startups (exception: breakout creators with demonstrated results welcome even if fewer years).
• Proven track record scaling at least one account from X → 10X (include metrics in application).
• Deep, hands-on experience with short-form video platforms (TikTok, Reels, Shorts).
• Familiarity with paid social buying basics (ads manager, boosting, spark/whitelist campaigns).
• Analytics fluency: platform insights, UTM tracking, GA4, social listening tools, audience segmentation.
• Content production: comfortable shooting vertical video on phone + basic editing.

• Experience in B2B and consumer social (adjust message by segment).
• Social commerce + live shopping.
• Influencer sourcing/contracting.

Must know:

Great if you know:

• Obsessed with the “why” behind virality

  (you reverse-engineer).

• Rapid experimenter

  : ship, learn, pivot.

• Hybrid creative + quant brain

  : comfortable moving between storyboard and spreadsheet.

• Community-first energy

  : you reply, riff, stitch, and build relationships.

• Comfortable on camera

  (or with directing talent who is).

• Culture-tuned

  but brand-safe judgment.

• Systems thinker

  : builds repeatable growth loops, not one-off hits.