Social Media Marketing Specialist

As a Growth Marketing & Social Media Specialist, you will own and execute digital marketing strategies that drive measurable growth for our internal and client brands. You will plan and manage performance marketing campaigns, organic lead generation, and end-to-end social media management — from content creation to community building — ensuring brand consistency and strong ROI.

Key Responsibilities

Growth Marketing

• Develop and execute performance marketing strategies and execution calendars.
• Plan, design, and manage end-to-end online customer acquisition campaigns.
• Manage SEO strategy to drive organic traffic and rankings.
• Build and manage digital prospecting and remarketing campaigns.
• Create and optimize sales funnels for effective lead conversion.
• Manage budgets and campaigns across all digital channels to ensure ROI and cost efficiency.
• Identify and test new digital channels and tactics to drive growth.
• Develop and execute organic lead generation strategies for platforms like Facebook and LinkedIn.
• Manage email marketing workflows to nurture leads and drive conversions.
• Analyze data to monitor campaign performance, generate insights, and optimize strategies.
• Create and share monthly performance reports and live dashboards with internal teams and clients.
• Collaborate with the management team to share ideas for funnel improvement and conversion optimization.
• Own and update company websites (including landing pages and CRO improvements).
• Respond to inbound leads and inquiries professionally while upselling services.

Social Media & Content

• Develop and implement a clear social media strategy aligned with growth goals.
• Create, plan, and post engaging content across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube, and emerging platforms).
• Write, edit, and proofread copy for posts, blogs, ads, emails, and landing pages.
• Develop ideas for Reels, Shorts, and other short-form video content; coordinate production with the team.
• Manage community engagement by responding to comments, DMs, and messages in a timely manner.
• Grow and nurture social communities organically and identify engagement opportunities.
• Monitor social trends, hashtags, and competitor activity to adapt content strategies.
• Report on social media KPIs: reach, engagement, follower growth, and share of voice.
• Ensure all content aligns with brand guidelines, voice, and visual identity.
• Support influencer or partner collaborations where relevant.

Support & Collaboration

• Maintain brand consistency across all digital marketing and social media activities.
• Support team members to help meet broader marketing and business goals.
• Resolve complex client or community issues in consultation with the management team.
• Continuously research and stay up to date with industry trends, tools, and best practices.

Key Skills & Attributes

• Strategic thinking with a bias for execution.
• Result-oriented and data-driven mindset.
• Creative storyteller with strong copywriting and editing skills.
• Hands-on experience with performance marketing, SEO, email marketing, and CRM tools.
• Deep understanding of social media platforms, trends, and analytics.
• Strong ownership, initiative, and accountability.
• Excellent communication and time management skills.
• Ability to work independently and collaboratively in a fast-paced environment.