Social Media Marketing Specialist

Job Title: Social Media Marketing Expert

Location: Noida
Experience: 3–5 years minimum in Social Media MarketingEmployment Type: Full-time

Job Overview

We are seeking a Social Media Marketing Expert who can strategically plan, execute, and optimize campaigns to drive targeted traffic from social media platforms - particularly from the Netherlands, German, France, USA & UK audience. The ideal candidate must have hands-on experience managing performance-driven social media campaigns for eCommerce or service-based websites.

Key Responsibilities

. Develop and implement social media strategies to increase Netherlands, German, France, USA & UK-based traffic, engagement and conversions.
. Manage and grow brand presence across major platforms - Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, Reddit, and YouTube.. Create and schedule compelling, high-quality, and brand-aligned content (posts, reels, stories, ads, etc.).. Run paid social media campaigns (Meta Ads, TikTok Ads, LinkedIn Ads, etc.) targeting Netherlands, German, France, USA & UK demographics.. Analyze data from Google Analytics, Meta Insights, and other tools to track ROI and optimize campaigns.. Collaborate with the SEO and content teams to ensure consistent messaging and content alignment.Engage with followers, influencers, and online communities to build relationships and boost brand awareness.. Stay up to date with platform algorithms, trends and competitor activities relevant to the Netherlands, German, France, USA & UK market.

Required Skills & Qualifications

. Proven experience in generating organic and paid traffic from social platforms for the Netherlands, German, France, USA & UK audience.
. Strong understanding of social media analytics, pixel tracking, and A/B testing.. Proficiency with tools like Meta Business Suite, Buffer, Hootsuite, Canva, and Google Analytics.. Excellent English communication skills.. Creativity in visual content and ad copy creation.. Ability to design data-backed campaigns that deliver measurable results (CTR, CPC, traffic growth).. Knowledge of Netherlands, German, France, USA & UK consumer behavior and engagement trends is essential.

Preferred Qualifications

. Experience in eCommerce, health or lifestyle brands.
. Familiarity with influencer outreach and collaborations.. Experience managing multiple brand pages or campaigns simultaneously.

Performance Metrics

. Monthly increase traffic and engagement rates.
. Growth in followers and community participation.. Achieving targeted traffic-to-conversion ratios.. Reduced cost-per-click (CPC) and improved return on ad spend (ROAS).

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person