Social Media Marketing Specialist

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Experience: 3

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Position

Company Description

Tourism marketing agency is a results-driven digital marketing agency based in India, focused on helping businesses thrive in the digital era. We specialize in crafting customized strategies to elevate brands, generate leads, and deliver measurable growth with a strong emphasis on innovation and ROI. Our expert team provides powerful digital experiences through services such as digital marketing, web design, graphic design, and web hosting. We aim to empower our clients to stay ahead in an ever-evolving digital landscape.

Job Summary:

We are looking for a creative and strategic Senior Social Media Executive to lead our social media initiatives across platforms. The ideal candidate should have a strong grasp of digital trends, proven experience in managing branded social media accounts, and the ability to craft compelling content that drives engagement and results.

Key Responsibilities:

• Develop, plan, and execute a comprehensive social media strategy
• Manage daily posting, scheduling, and community engagement across platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, Tik Tok etc.)
• Create,   curate,   and   coordinate   engaging   content—graphics,   reels, stories, and campaigns
• Monitor   trends   and   conversations   to   create   timely   and   relevant content
• Collaborate with design, marketing, and content teams for cohesive brand messaging
• Manage paid ad campaigns and boost posts when needed
• Track KPIs and generate performance reports; provide insights and recommendations
• Handle   influencer   collaboration,   brand   tie-ups,   and   giveaways   (if applicable)
• Manage social media crisis communication when required
• Train or mentor junior executives/interns as needed

Requirements:

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 4+ years of hands-on experience in social media management
• Strong command of visual storytelling and content strategy
• Proficiency with tools like Canva, social pilot, Meta Business Suite, Hootsuite, Google Analytics, etc.
• Excellent written and verbal communication skills
• Creativity, attention to detail, and ability to manage multiple platforms simultaneously
• Experience with paid media campaigns is a plus

What We Offer:

• A vibrant and collaborative work culture
• Opportunities to lead and innovate in digital campaigns
• Access to industry events, tools, and training