Performance Marketing Executive

Job Title:

Salary:

Department:

Experience:

Employment Type:

UK shift:

Location:

Company Description

TMA is a results-driven digital marketing agency based in UK, dedicated to helping businesses thrive in the digital era. We craft customized strategies to elevate brands, generate leads, and deliver measurable growth. With a focus on innovation and ROI, we empower our clients to stay ahead in an ever-evolving digital landscape. Our expert team delivers powerful digital experiences that drive results through marketing, web design, and recruitment solutions.

Job Overview:

We are looking for an experienced PPC Executive to join our digital marketing team and take ownership of paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram) Ads, and other 

paid media channels. The ideal candidate will have a strong understanding of campaign management, analytics, and ROI-driven strategy.

Key Responsibilities:

• Plan, manage, and optimize paid campaigns on Google Ads, Facebook Ads, and other platforms.
• Conduct thorough keyword research and competitor analysis to improve campaign performance.
• Monitor and analyze campaign metrics (CTR, CPC, CPA, ROAS, etc.) and prepare regular performance reports.
• Write compelling ad copy and optimize landing pages for better conversions.
• Conduct A/B testing for ad creatives and bidding strategies.
• Set up and manage GA4 reporting and conversion tracking across all paid platforms to ensure accurate performance measurement.
• Collaborate with the design and content teams for campaign assets.
• Stay updated with the latest trends and changes in the PPC landscape.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3–4 years of proven experience in PPC management and paid advertising.
• Strong knowledge of Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and related tools.
• Ability to manage multiple campaigns across different channels.
• Analytical mindset with strong attention to detail.
• Proficiency in Excel/Google Sheets for data handling and reporting.

Preferred:

• Experience with remarketing, audience segmentation, and lead generation campaigns.
• Google Ads or Meta Blueprint Certification is a plus.
• Knowledge of programmatic or display ad platforms is an advantage.

What We Offer:

• Competitive compensation and incentives.
• A collaborative and data-driven work environment.
• Opportunity to lead and grow within the digital marketing function.
• Exposure to national and international ad campaigns.