Performance Marketing Executive

This role is for one of the Weekday's clients

Salary range: Rs 600000 - Rs 800000 (ie INR 6-8 LPA)

data-driven and creative Performance Marketing Executive

Type:

Location:

Working Days:

Requirements

Key Responsibilities

• Paid Campaign Management
• Plan, set up, and manage campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Efficiently manage budgets to ensure maximum ROI and performance outcomes.
• Lead Generation & Conversion Optimization
• Develop and execute funnel-specific campaigns for Ecommerce, B2B2C, and B2B segments.
• Optimize ad creatives, copies, and landing pages to boost conversion rates.
• Performance Monitoring & Reporting
• Track and analyze campaign performance using tools like Google Analytics and Ads Managers.
• Provide weekly and monthly reports with actionable insights for continuous improvement.
• Creative Collaboration
• Collaborate with design and content teams to develop engaging visuals, videos, and landing pages that drive conversions.
• Testing & Experimentation
• Conduct A/B tests on creatives, CTAs, audience segments, and placements to enhance performance.
• Audience Strategy
• Define and manage remarketing, lookalike, and custom audience strategies to maximize reach and engagement.
  

Required Skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Paid Campaign Strategy
• Lead Generation Campaigns
• Paid Campaign Optimization