Social Media Marketing Specialist

PLEASE NOTE: ITS WORK FROM OFFICE ONLY ; LOCATION: VADODARA

The Social Media Specialist will be responsible for planning, creating, publishing, and optimizing content across various social media platforms to enhance brand awareness, generate leads, and support business growth. The role requires a strong understanding of social media trends, analytics, content strategy, and audience engagement, particularly for service-based and eCommerce-focused businesses.

Key Roles and Responsibilities

Strategy & Planning

• Develop and execute comprehensive social media strategies aligned with business and marketing goals.
• Identify target audiences and tailor content to drive engagement, traffic, and conversions.
• Plan monthly content calendars for all assigned platforms.

Content Creation & Publishing

• Create engaging, high-quality content including posts, reels, stories, carousels, and short-form videos.
• Write compelling captions, hashtags, and CTAs optimized for each platform.
• Coordinate with designers, video editors, or internal teams for creatives when required.
• Ensure consistent brand voice, tone, and visual identity across all platforms.

Platform Management

• Manage daily activities on platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and others as required.
• Schedule and publish content using approved social media management tools.
• Monitor comments, messages, and mentions; respond professionally and in a timely manner.

Analytics & Reporting

• Track and analyze social media performance using platform insights and third-party tools.
• Prepare weekly/monthly performance reports highlighting growth, engagement, and campaign outcomes.
• Optimize content and strategy based on performance data and insights.

Campaigns & Growth

• Plan and execute organic and paid social media campaigns.
• Collaborate with marketing and sales teams to support product launches, promotions, and brand campaigns.
• Stay updated on social media trends, algorithm changes, and best practices.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
• 1–3 years of proven experience as a Social Media Specialist or similar role.
• Experience managing social media for brands, agencies, or service-based businesses is preferred.
• Strong understanding of major social media platforms and their algorithms.
• Proficiency in content scheduling and analytics tools
• Basic knowledge of graphic design tools (Canva, Adobe tools) is an advantage.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to multitask and manage multiple accounts or projects simultaneously.
• Strong time management and organizational skills.
• Proactive, analytical, and result-oriented approach.