Social Media Marketing Specialist

Job Description

JOB LOCATION: VADODARA (WORK FROM OFFICE) We are seeking a creative and results-driven Social Media Marketing Specialist to join our dynamic team. The ideal candidate will have hands-on experience in managing and scaling campaigns across Meta platforms (Facebook & Instagram) and a solid understanding of Social Media Marketing (SMM) strategies. Additional experience in Google Ads and SEO will be considered a strong advantage. Responsibilities Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.) with consistent content planning, posting, and engagement. Build and manage a monthly content calendar in alignment with the marketing strategy. Write engaging captions and coordinate with designers for high-quality visual content. Schedule and publish posts across social platforms (Facebook, Instagram, LinkedIn, etc.) using scheduling tools. Plan, create, and execute high-performing Meta Ads campaigns for lead generation, sales, and brand awareness. Monitor ad performance and optimize campaigns based on data-driven insights to achieve KPIs. Prepare performance reports using Meta Ads Manager and analytics tools. Stay updated with the latest trends, platform updates, and algorithm changes. (Add-on) Run and optimize basic Google Ads campaigns (Search & Display). (Add-on) Collaborate with SEO team for basic on-page SEO improvements and organic growth. Key Skills & Qualifications: Must-Have: 🌟Proven experience in Meta Ads (Facebook & Instagram Ads). 🌟Deep understanding of SMM strategies (organic + paid). 🌟Strong knowledge of Meta Ads Manager, audience targeting, pixel integration, and retargeting. Soft Skills: 🌟Creative thinking and problem-solving ability. 🌟Good communication and teamwork skills. 🌟Ability to work independently and meet deadlines. Show more Show less