Social Media Marketing Specialist

// Urgent hiring for Social Media Marketing Specialist //

Location-

Job Title:

Experience- 3+ years

Ctc- upto 5 Lpa (Depends on interview)

Working Days- 5 days (9-6 pm)

Job Summary

Social Media Marketing specialist

Key Responsibilities

• Develop and execute social media strategies aligned with business goals • Manage social media accounts (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, etc.)
• Create content calendars for posts, stories, reels, and campaigns
• Coordinate with designers for designing social media posts
• Write engaging captions, hashtags, and calls-to-action
• Monitor comments, messages, and reviews; respond in a timely manner • Run and optimise paid social media campaigns (Meta, LinkedIn, etc.)
• Track analytics and prepare monthly performance reports
• Stay updated with social media trends, algorithms, and best practices
• Collaborate with marketing and SEO teams for integrated campaigns

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• 3–4 years of experience in social media management (agency)
• Strong understanding of major social media platforms and trends
• Experience with social media tools (Meta Business Suite, Hootsuite, Buffer, Sprout, etc.) Understanding of paid ads and campaign optimisation
• Excellent written communication and creative thinking skills
• Ability to analyse data and optimise content based on performance

Preferred Skills (Good to Have)

• Experience with Canva, Adobe, or similar design tools
• Video editing or reel creation knowledge
• Influencer marketing or community management experience • Knowledge of brand
• storytelling and performance marketing

Key Performance Indicators (KPIs)

• Growth in followers and reach
• Engagement rate (likes, comments, shares, saves)
• Lead generation and conversions (if applicable)
• Campaign performance and ROI
• Content consistency and brand alignment

Why Join Us?

• Work with diverse brands and industries
• Creative freedom and growth opportunities
• Collaborative and fast-paced environment
• Performance-based growth and incentives