Social Media Marketing Specialist

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About Wytlabs

growth for eCommerce and SaaS brands in the United States

Founded in 2019, we help global brands scale their marketing performance through data, creativity, and precision. Our work blends analytical rigor with storytelling that drives measurable outcomes — from lead generation to revenue growth.

Learn more: https://wytlabs.com

About the Role

Social Media Expert

brand storytelling and performance marketing

Key Responsibilities

Social Media Strategy & Execution

• Develop and implement monthly social media strategies aligned with Wytlabs’ business and brand goals.

• Build and manage content calendars for LinkedIn, Instagram, X (Twitter), and YouTube.

• Identify global B2B trends, hashtags, and formats to increase reach and engagement.

• Collaborate with the content and design teams to deliver platform-specific creative assets.

Content & Community Management

• Create or brief compelling posts, reels, carousels, and thought-leadership content tailored for an international audience.

• Write engaging copy and CTAs that reflect Wytlabs’ tone and positioning.

• Manage posting schedules, community engagement, and DMs/comments professionally.

• Support influencer or partner collaborations relevant to B2B and marketing audiences.
  

Paid Advertising & Performance Marketing

• Plan, execute, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads.

• Set up pixel tracking, events, custom audiences, and retargeting flows.

• Conduct A/B testing on creatives, copy, and landing pages to improve ROI.

• Manage budgets and optimize for key metrics like CTR, CPC, CPL, and ROAS.

Analytics & Reporting

• Track key performance indicators across organic and paid campaigns.

• Prepare regular performance dashboards and actionable insights.

• Use tools such as Google Analytics 4, Meta Business Suite, and LinkedIn Campaign Manager to drive data-backed decisions.

Collaboration

• Work closely with the internal marketing, content, and sales teams to ensure brand alignment.

• Coordinate efficiently across

  international time zones

  and maintain clear communication with US-facing stakeholders.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).

• 2–4 years of experience managing brand social media and paid ad campaigns end-to-end.

• Proven track record in driving engagement, lead generation, or conversions through digital channels.

• Strong

  copywriting and storytelling skills

  for a global B2B audience.

• Proficiency with:

• Meta Business Suite / Ads Manager

• Google Ads & Google Analytics 4

• LinkedIn Campaign Manager

• Social scheduling tools (Buffer, Later, or Hootsuite)

• Basic Canva or creative briefing skills

Preferred Skills

• Experience with marketing automation or CRM tools (HubSpot, Zoho, Salesforce).

• Understanding of SEO, landing page optimization, and funnel tracking.

• Familiarity with influencer or UGC marketing programs.

• Knowledge of

  US digital audience behavior and marketing trends

  .

• Certifications such as

  Meta Blueprint

  or

  Google Ads

  .

Key Competencies

• Strategic:

  Understands how to align brand storytelling with performance outcomes.

• Analytical:

  Data-driven and comfortable with campaign metrics.

• Creative:

  Develops fresh, high-impact ideas suited to B2B audiences.

• Ownership:

  Takes full responsibility for execution and outcomes.

• Agile:

  Adapts quickly to feedback and changing priorities.

• Collaborative:

  Communicates clearly across global teams.

Success Metrics

• Consistent growth in followers, engagement rate, and content quality.

• Improved CTR, lower CPC/CPA, and higher ROAS across campaigns.

• Measurable increase in qualified leads and inbound interest.

• Strong, consistent brand presence aligned with Wytlabs’ positioning.