Social Media Marketing Manager

Company Description

At UrbanAge Landbase Private Limited, we’re a trusted real estate consultancy based in Gurugram, India. Our experienced team provides services such as property management, investment advisory, and brokerage to help clients find the best deals. We offer personalized and transparent services tailored to the unique needs of each client, whether they're seeking a luxury apartment, commercial property, or smart investment opportunity. We work with top developers to bring you the best properties and stay updated with market trends to offer reliable advice. Our commitment is to professional service with integrity, ensuring your satisfaction every step of the way.

Key Responsibilities

• Social Media Management

• Develop and execute result-oriented social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.).
• Create, curate, and manage high-quality, engaging, and brand-aligned content (posts, reels, videos, stories, blogs).
• Monitor analytics, track performance, and optimize campaigns to maximize reach and engagement.
• Handle paid campaigns and advertisements to generate qualified leads.

• Marketing & Branding

• Plan and implement 360° marketing campaigns (digital + offline) to promote projects and services.
• Coordinate with design teams/agencies for creatives, brochures, videos, and promotional material.
• Ensure consistent brand messaging across all marketing channels.
• Manage PR, media tie-ups, and collaborations with influencers for brand visibility.

• Lead Generation & Client Engagement

• Design and run digital campaigns focused on lead generation and conversions.
• Work closely with the sales team to ensure smooth funneling of leads.
• Build strong online communities and engage with clients through content, messages, and comments.

• Market Research & Strategy

• Track competitors’ marketing activities and identify industry trends.
• Suggest innovative campaigns, events, and digital tools to enhance customer engagement.
• Analyze ROI of campaigns and prepare monthly performance reports for management.

Requirements

• Bachelor’s/Master’s degree in Marketing, Mass Communication, Digital Marketing, or related field.
• 3–6 years of proven experience in social media management and digital marketing (real estate industry experience preferred).
• Strong understanding of SEO, PPC, Google Ads, and Facebook/Instagram Ads.
• Excellent communication skills (written & verbal).
• Creative mindset with strong graphic sense and video editing knowledge (basic tools like Canva, Photoshop, Premiere Pro preferred).
• Ability to work independently, manage deadlines, and drive measurable results.

What We Offer

• Competitive salary + performance-based incentives.
• Opportunity to work with premium real estate brands and developers.
• A fast-growing, collaborative, and innovative work environment.
• Career growth opportunities with leadership exposure.