Social Media Marketing Manager

About Zolo

Zolo is India’s largest co-living and managed accommodation platform, present across multiple cities with verticals like Co-living, Hostels, Student Housing, and Vacations.

At Zolo, our community thrives on connection and creativity — and social media is at the heart of that story.

What You’ll Do

• Own and lead Zolo’s social media strategy across platforms (Instagram, YouTube, LinkedIn,
• Build and scale Zolo’s online brand voice through content, campaigns, and storytelling.
• Plan and execute content calendars, trending campaigns, and engagement activities.
• Collaborate with design, video, and community teams to ensure consistent brand identity.
• Track analytics, boost performance through paid campaigns, and optimize content strategy.
• Stay on top of trends, memes, and youth culture to keep Zolo’s digital presence fresh and engaging.

What We’re Looking For

Education:

• Bachelor’s degree in Mass Communication, Marketing, Journalism, or related fields.
• MBA/PG in Marketing/Communications preferred but not mandatory.

Skills & Experience:

• 3–6 years of experience managing social media for youth-first, lifestyle, or digital-first brands.
• Proven ability to grow and manage large social handles (Instagram, YouTube, LinkedIn).
• Strong copywriting, scripting, and creative storytelling skills.
• Working knowledge of paid ads, campaign optimization, and analytics.
• Team leadership experience with designers, video editors, or content interns.

Traits:

• Creative thinker with a pulse on youth and Gen Z trends.
• Data-driven mindset with strong ownership and accountability.
• Excellent communication and presentation skills.
• Collaborative, organized, and proactive in execution.

Why Join Us?

• End-to-end ownership of a central brand voice with real creative freedom.
• Work closely with leadership and community teams to shape Zolo’s brand identity.
• Fast-track career growth toward Head of Social Media / Digital Marketing Lead roles.
• Be part of a brand that speaks directly to India’s youth and student ecosystem.