Originally Desi

We’re Hiring: Graphic Designer (Static + Video Editing) Location: Gurugram | Full-Time | Experience: 1–3 Years About Us At Originally Desi’s , we believe good food begins at the source. That’s why we bring you essentials like A2 Ghee, wood-pressed oils, and natural honey, sourced responsibly and processed minimally. With our online journey gaining momentum, we’re looking for a graphic designer who can help us share our story, one meaningful visual at a time. What You’ll Create You’ll be at the heart of our visual storytelling, bringing to life everything from social media posts to product videos. Your work will shape how thousands of people perceive and connect with our brand every day. • Design compelling static creatives for Instagram, Meta & Google Ads, website banners, emails, and packaging. • Edit engaging short-form videos and reels that capture attention and build trust. • Collaborate with content and marketing teams to turn ideas into eye-catching assets. • Ensure visual consistency across all digital touchpoints. • Leverage AI-powered design tools (like Photoshop AI, Canva AI, Midjourney, Runway, etc.) to speed up workflows and inspire fresh creative directions. What You’ll Bring to the Table • 1–3 years of experience in graphic design and video editing (agency, D2C, FMCG, or lifestyle brands preferred). • Proficiency in Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools. • A strong sense of layout, colour, typography, and brand aesthetics. • Experience designing for different platforms (Instagram, YouTube, Meta Ads, etc.). • Familiarity with, or curiosity to learn, AI tools that enhance creative output and speed. Bonus Skills (Good to Have) • Motion graphics or basic animation. • Experience with packaging and offline branding. • Interest in the food, wellness, or sustainability space. Why Join Us? • Be part of a purpose-driven brand building the future of clean, honest food. • Work that goes live fast and makes an impact. • Space to explore new creative styles, tools, and formats. • A collaborative and open-minded team that encourages initiative and experimentation. Send your resume and portfolio to hiring@originallydesi.com for a quick review of your application. Subject Line: Graphic Designer Application - [Your Name] We’re excited to meet someone who doesn’t just design, but builds a brand with every pixel. OD’s - Originally Desi’s is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines. Show more Show less

We're Hiring: Social Media Marketing Intern Type: PAID INTERNSHIP Location: Gurgaon | Duration: 3 months About Us At Originally Desi , we believe food should be as pure as your dadi’s ghee and as honest as village life. From A2 Bilona Ghee and wood-pressed oils to wild forest honey, we bring farm-fresh goodness from Indian villages to modern homes. As a new-age D2C brand with a strong offline footprint, we’re now scaling our digital story and marketing is at the heart of this journey. We’re looking for a Social Media Marketing Intern who can turn insights into action and stories into scroll-stopping content that drives sales and builds community. What You’ll Do: Strategize and execute digital campaigns that drive both brand recognition and sales. Create and schedule engaging content posts, reels, stories, emailers (text + visuals). Track performance metrics and optimize content based on trends and customer behavior. Collaborate with the founders and content/design teams for seamless storytelling. Help grow and engage the #DesiFamily community across platforms. You're the Right Fit If You: Have a good following or are a content creator yourself. Know how to write engaging captions that connect, craft content calendars, and use tools like Canva, Meta Suite, or Buffer. Stay up-to-date with platform trends and memes but know when to stay rooted in the brand’s voice. Are analytical enough to read numbers and creative enough to write DMs that spark conversations. Bonus: You love food, culture, or clean, desi living and it shows in your storytelling. What You’ll Gain: Real-world experience building a modern desi brand’s digital presence. A strong portfolio of campaigns, creatives, and strategy contributions. Mentorship directly from the founders and content/brand teams. Certificate and letter of recommendation on successful completion. A chance to convert into a full-time role based on performance. Originally Desi is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines. Show more Show less

We’re Hiring: Growth Marketing Manager - D2C Location: Gurugram | Full-Time | Experience: 2-5 Years About Us At Originally Desi, we believe good food begins at the source. That’s why we bring you essentials like A2 Ghee, wood-pressed oils, and natural honey, sourced responsibly and processed minimally. As we scale across D2C, marketplaces, and quick commerce, we’re looking for a data-driven growth marketer who can help us turn clicks into customers and carts into community. What You'll Drive You’ll be at the forefront of revenue growth, scaling our presence across platforms and performance campaigns that fuel our desi revolution. • Plan, execute, and optimise paid media campaigns across Google Ads, Meta Ads, and YouTube. • Manage e-commerce marketplaces like Amazon, Flipkart, Jiomart, and drive visibility and sales. • Scale our presence on quick commerce platforms like Blinkit, Zepto, Instamart, and more. • Analyse campaign performance, ROAS, CAC and build data-backed growth loops. • Work closely with design and content teams to build ad creatives that convert. • Own the revenue targets across channels and drive weekly performance reports and dashboards. • Handle and optimize high-budget campaigns for scale with efficiency. What You’ll Bring to the Table • 2–5 years of experience in D2C, FMCG, or performance marketing (brand or agency side). • Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and marketplace ads. • Proven experience in handling and scaling 7-figure ad budgets monthly. • Deep understanding of e-commerce metrics: ROAS, CAC, LTV, AOV, conversion rates. • Experience working on platforms like Amazon Seller Central, Flipkart Seller Hub, and onboarding quick commerce platforms. • Strong coordination and execution mindset with ability to move fast and drive results. Why Join us • Be part of a purpose-driven brand redefining clean, honest, and original food. • Work on high-impact campaigns with real-time visibility on revenue. • Full ownership of performance budgets and marketplace scale. • A team that blends performance, culture, and desi humor with solid execution. For quick review, send your resume and performance snapshots (campaigns/portfolios) to hr@originallydesi.com Subject Line: Performance Marketing & Growth Manager - [Your Name] Let’s build a desi-first growth engine that’s as original as our food. Originally Desi’s is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines.

We're Hiring: Content Creator & Influencer Marketing Lead Experience: 3+ Years Location: Gurgaon About Us At Originally Desi , we believe food should be as pure as your dadi’s ghee and as honest as village life. From A2 Bilona Ghee and wood-pressed oils to wild forest honey, we bring farm-fresh goodness from Indian villages to modern homes. We’re building a modern Desi brand that’s authentic, premium, and full of flavour and stories are the fuel behind this movement. That’s where you come in. We’re looking for a Content Creator & Influencer Marketing Lead with 3+ years of experience and a brain wired for crazy, scroll-stopping ideas . If you live on reels, talk in memes, and can turn a basic kitchen video into a cultural moment, welcome home. What You’ll Do 🔥 Content Creation: Create scroll-stopping short-form content reels, shorts, memes, UGC that taps into Indian culture with global swagger and street-smart execution. Write witty, emotional, or insightful captions and scripts that convert and connect. Be the face behind (or in front of) the camera. Lead in-house and remote shoots, DIY edits, transitions, and visual direction. 🌟 Influencer Marketing: Build a creator network that’s real, not just “influencers” but storytellers. Manage end-to-end influencer campaigns, from outreach to impact tracking. Craft out-of-the-box collabs Explore creator-led campaigns, co-branded lives, regional creator programs, and loyalty loops. You're the Right Fit If You Have 3+ years of solid content/influencer experience in a fast-growing brand or agency. You bring crazy, culturally relevant content ideas to the table every week. Can edit videos (CapCut/InShot/Adobe etc.), manage shoots, and direct creators. Understand Instagram, YouTube Shorts, and Reel-style virality mechanics deeply. Love cracking human truths, binge content, and live somewhere between strategy and spice. Bonus: You’re a creator yourself and food is your love language . What You’ll Gain A front-row seat in building India’s most loved modern Desi brand. Creative freedom and ownership over brand voice and storytelling. Mentorship from the founders and space to lead your own content team. Originally Desi is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines.

We&aposre Hiring: Influencer Marketing Intern Type: PAID INTERNSHIP Location: Gurgaon | Duration: 3 months About Us At Originally Desi , we bring farm-fresh goodness from Indian villages to modern homes. As a new-age D2C brand with a strong offline footprint, were now scaling our digital story and marketing is at the heart of this journey. We&aposre looking for an Influencer Marketing Intern whos not just excited about trends but is already part of the conversation . If you&aposre a content creator yourself, love building community, and are ready to lead influencer campaigns end-to-end, this is your playground. Youll have the freedom to lead this vertical, backed by mentorship from the founders and the brand/content teams. What Youll Do: Lead influencer collaborations from outreach to execution, micro, macro, mega and celebrity. Plan digital campaigns that build buzz. Craft scroll-stopping content (reels, stories, posts, emailers) or guide creators in doing so. Build relationships with creators across niches and keep the brand top of mind. Track performance and learn what works then do more of it. Collaborate closely with founders and content/design teams to shape the brand voice and narrative. You&aposre the Right Fit If You: Are already a content creator with an eye for what works and a feed to prove it. Love leading with ideas but can also roll up your sleeves and get things done. Know how to write copy that converts and content that connects. Can use tools like Canva, Meta Suite, Buffer, or similar to execute fast and smart. Stay on top of trends but know when to keep it rooted in authenticity. Are both analytical and creative, you read DMs and dashboards. Bonus: Youve led influencer campaigns or partnerships (even small ones) before. You&aposre a natural community builder and love engaging with followers and creators. What Youll Gain: Ownership: Lead a core brand vertical with real autonomy and guidance. Influencer Access: Work closely with top influencers and celebrities, building real industry connections. Portfolio: Build a strong body of work across campaigns, strategy, and content. Mentorship: Work directly with founders and experienced marketing/content leads. Growth: Potential to convert into a full-time role based on performance. Originally Desi is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines. Show more Show less

We're Hiring : Q-commerce/E-commerce Head 📍 Location: Gurgaon (Delhi NCR) About Us At Originally Desi , we bring farm-fresh goodness from Indian villages to modern homes. As a new-age D2C brand with a strong offline footprint, we’re now scaling our digital story and marketing is at the heart of this journey. Now, we’re scaling our online presence and looking for an Q-com/ E-com Head who can take charge of our digital shelves, drive growth, and build strong partnerships with leading marketplaces. What You’ll Do Own & Manage Platforms : Handle relationships with Amazon, Blinkit, BigBasket, Swiggy Instamart, Zepto, and more. Boost Sales : Track daily/weekly sales, run promotions, and drive campaigns that move the needle. Optimize Listings : Ensure product titles, descriptions, images, and keywords are top-notch for visibility and conversions. Data-Driven Insights : Monitor performance metrics, analyze competitors, and share actionable reports with leadership. Build Relationships : Negotiate for better visibility, premium slots, and partnerships with category managers. Expand Reach : Explore and onboard new marketplaces to grow Originally Desi’s digital footprint. You’re the Right Fit If You Have 2-4 years of experience in q-commerce/e-commerce sales/account management. Understand how to drive growth on platforms like Blinkit/Zepto/Amazon/Flipkart. Are both data-driven and creative in solving growth challenges. Love the idea of scaling a modern desi brand that blends tradition with digital-first thinking. What You’ll Gain A front-row seat in scaling a new-age D2C brand. Hands-on ownership of e-commerce growth across India. Mentorship from founders and senior leadership. Certificate + a chance to grow into bigger roles as we scale. At Originally Desi , we’re not just selling products, we’re building a movement around purity, authenticity, and modern desi living. If that excites you, we’d love to have you on board. Originally Desi is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines.

Social Media + Influencer Marketing Intern Type: Paid Internship 💸 Location: Gurgaon Duration: 3 Months 👋 About Us We’re Originally Desi, bringing farm-fresh goodness straight from Indian villages to your table. Think of us as a new-age D2C brand with desi roots + modern vibes. 🎯 What You’ll Do (aka your superpowers) Be the influencer plug: From scouting to collabs with micro, macro, and even celebs. Create buzz-worthy digital campaigns that people can’t stop talking about. Whip up scroll-stopping content (reels, memes, posts, stories, emailers) OR guide creators to do it right for META, LINKEDIN, YOuTUBE Build genuine creator relationships so we’re always top-of-mind. Team up with founders + content crew to shape our brand voice. 💡 You’re the Perfect Fit If You: Are already a content creator (flex your feed 📸). Have ideas that slap 🔥 but also love executing them. Can write captions that convert & content that connects. Know your way around Canva, Meta Suite, Buffer (or any cool tools). Stay on top of trends without losing authenticity. Are equal parts creative + analytical (you read both DMs and dashboards). Bonus points if you’ve run influencer campaigns before or if building communities is just your vibe. 🌈 What You’ll Get: Ownership : Run an entire vertical (for real). Influencer Access : Work with top creators + celebs. Portfolio Glow-Up : Add killer campaigns + content to your resume. Mentorship : Direct access to founders + experienced marketers. Future Growth : High chance of a full-time role if you kill it. Originally Desi is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines.

We’re Hiring: Head of Growth & E-commerce 📍 Location: Gurgaon (Delhi NCR) About Us At Originally Desi , we don’t just sell ghee or honey we deliver a slice of India’s purity and tradition to modern homes . From A2 Bilona Cow Ghee to cold-pressed oils and wild forest honey, every product we make is rooted in authenticity, crafted the way it’s meant to be. As a premium FMCG D2C brand with a strong offline presence, we’re now scaling our digital-first story . This is where you come in. We’re looking for a Head of Growth & E-commerce someone who can lead the charge in q-commerce and e-commerce , optimize ad spends, and build a growth engine that takes Originally Desi into every Indian household (and beyond). This isn’t just a role. It’s a chance to own the growth story of a new-age Indian brand that’s reshaping how the world experiences Desi purity. What You’ll Do Lead Marketplace Growth: Build and manage relationships with Amazon, Flipkart, Blinkit, BigBasket, Zepto, Swiggy Instamart , and other leading digital shelves. Own Performance Marketing: Drive Meta Ads, Google Ads, and marketplace ad strategies with a laser focus on ROAS, ROI, and revenue. Boost Sales & Conversions: Monitor daily/weekly sales, run smart promotions, and execute campaigns that truly move the needle. Optimize Everything: From product listings (titles, descriptions, images, keywords) to conversion funnels , ensure Originally Desi always wins visibility and trust. Data with Action: Analyze key performance metrics, competitor activity, and consumer insights then translate them into actionable growth plans. Build Partnerships: Negotiate visibility slots, premium placements, and co-branded campaigns with category managers. Expand Horizons: Explore new platforms, new partnerships, and new opportunities to scale our Desi story far and wide. You’re the Right Fit If You Have 4-7 years of experience in FMCG/D2C growth, q-commerce, or e-commerce . Have scaled premium FMCG/D2C brands (extra brownie points if in ghee, oils, natural/organic foods ). Know how to balance numbers and storytelling you live in data dashboards but also think like a marketer. Can talk CAC, LTV, and ROAS like second nature, but also understand brand equity and consumer love. Want to be part of a movement, not just a company where tradition meets modern digital-first growth. What You’ll Gain A front-row seat in building one of India’s most promising premium FMCG D2C brands . Direct ownership of e-com and q-com growth; real accountability, real impact. Work closely with founders and senior leadership in a flat, agile structure. Freedom to experiment, fail fast, and scale what works. Opportunity to grow into bigger leadership roles as the brand scales nationally and globally. At Originally Desi , we’re not just building a brand, we’re building a community that celebrates purity, authenticity, and modern Desi living. If you’re excited by the thought of scaling a premium Indian brand from the ground up and leaving your mark, we’d love to meet you. Originally Desi is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace where every voice shines.

Social Media + Influencer Marketing Intern Type: Paid Internship 💸 Location: Gurgaon Duration: 3 Months 👋 About Us We’re Originally Desi, bringing farm-fresh goodness straight from Indian villages to your table. Think of us as a new-age D2C brand with desi roots + modern vibes. 🎯 What You’ll Do (aka your superpowers) Be the influencer plug: From scouting to collabs with micro, macro, and even celebs. Create buzz-worthy digital campaigns that people can’t stop talking about. Whip up scroll-stopping content (reels, memes, posts, stories, emailers) OR guide creators to do it right for META, LINKEDIN, YOuTUBE Build genuine creator relationships so we’re always top-of-mind. Team up with founders + content crew to shape our brand voice. 💡 You’re the Perfect Fit If You: Are already a content creator (flex your feed 📸). Have ideas that slap 🔥 but also love executing them. Can write captions that convert & content that connects. Know your way around Canva, Meta Suite, Buffer (or any cool tools). Stay on top of trends without losing authenticity. Are equal parts creative + analytical (you read both DMs and dashboards). Bonus points if you’ve run influencer campaigns before or if building communities is just your vibe. 🌈 What You’ll Get: Ownership : Run an entire vertical (for real). Influencer Access : Work with top creators + celebs. Portfolio Glow-Up : Add killer campaigns + content to your resume. Mentorship : Direct access to founders + experienced marketers. Future Growth : High chance of a full-time role if you kill it. Originally Desi is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines.