Social Media Marketing Manager

Job Posting: Media Buyer – Facebook Ads & Google Ads (Full-Time, In-Office)

Location:

Position:

Experience:

About Bforbranding

global design and development studio

Media Buyer

Role Overview

Media Buyer

scalable, high-performing campaigns

Key Responsibilities

• Paid Media Strategy & Execution:
• Develop, implement, and manage paid media strategies for

  Facebook Ads

  and

  Google Ads

  campaigns, aligned with client objectives and KPIs.
• Optimize campaign performance by adjusting targeting, bidding strategies, and creative elements to maximize results.
• Collaborate with the content team to create effective and engaging ad creatives, ensuring they resonate with the target audience.

Campaign Management & Optimization

• Continuously monitor, analyze, and optimize

  Facebook Ads

  and

  Google Ads

  campaigns to improve ROI and meet KPIs.
• A/B test

  ad creatives, copy

  , and

  targeting

  to identify the best-performing combinations.
• Utilize advanced audience segmentation and

  remarketing

  strategies to drive higher engagement and conversions.

Data Analysis & Reporting

• Track and measure campaign performance using

  Google Analytics

  ,

  Facebook Ads Manager

  , and other analytics tools.
• Generate regular

  reports

  on campaign performance and deliver actionable insights to improve campaign effectiveness.
• Provide clear recommendations to clients and internal teams based on data-driven decisions.

Budget & Cost Management

• Manage client budgets effectively, ensuring that campaigns stay within allocated spend and deliver optimal results.
• Monitor cost-per-click (CPC),

  cost-per-conversion

  (CPC), and

  return on ad spend (ROAS)

  to ensure efficient use of budget.

Client Interaction & Collaboration

• Serve as the primary media buying contact for clients, discussing strategy, performance, and recommendations.
• Collaborate with internal teams including creative, content, and strategy to ensure campaigns align with broader marketing objectives.

Trend Monitoring & Professional Development

• Stay up-to-date with the latest trends, tools, and best practices in

  paid social media

  and

  search engine marketing

  .
• Attend webinars, conferences, and workshops to expand your knowledge of digital marketing, while sharing your insights with the team.

Skills & Qualifications

Experience

• Minimum

  2 years of experience

  in managing

  Facebook Ads

  and

  Google Ads

  campaigns, with a proven track record of success in driving conversions and meeting KPIs.
• Hands-on experience with

  Google Ads

  (Search, Display, YouTube) and

  Facebook Ads

  (Facebook, Instagram).
• In-depth understanding of

  ad targeting, retargeting, audience segmentation

  , and

  bidding strategies

  .
• Ability to create

  compelling ad creatives

  and adapt them to different platforms and audience segments.

Technical Skills

• Strong proficiency in

  Facebook Ads Manager

  ,

  Google Ads

  ,

  Google Analytics

  ,

  Google Tag Manager

  , and other related tools.
• Understanding of

  conversion tracking

  ,

  pixel setup

  , and

  campaign measurement

  .
• Experience with

  A/B testing

  ,

  multivariate testing

  , and using data to optimize ads.

• Analytical Skills

  :
• Strong ability to analyze performance data and identify trends, optimizations, and insights.
• Experience with

  data visualization tools

  like

  Google Data Studio

  or

  Power BI

  is a plus.

Creative Mindset

• Ability to collaborate with the creative team to develop ad creatives that align with campaign goals and perform well across platforms.
• Understanding of

  creative testing

  and making data-backed decisions on the best performing ad formats.

Communication Skills

• Strong written and verbal communication skills for creating reports and presenting findings to clients.
• Ability to explain complex campaign metrics to clients in an easy-to-understand manner.

What We Offer

• Competitive Salary

  :
• Salary based on experience and performance.

• Work from Office

  :
• Join a fast-paced, dynamic team based in

  Virar West, Mumbai

  .

Consistent Projects

• Work with high-profile brands across different industries and manage exciting campaigns.

Career Growth

• Opportunities for career advancement as part of a growing company with a focus on continuous learning and skill development.

Collaborative Environment

• Be part of a collaborative team where your insights and contributions will directly impact client success.

Benefits

• Health insurance, paid leaves, and other employee benefits as per company policy.