Social Media Marketing Manager

About the Role:

Social Media Manager

Key Responsibilities:

1. Content Planning & Strategy:

• Develop and manage monthly content calendars tailored to each client’s brand identity and marketing goals.

1. Creative Development:

• Write compelling scripts, captions, and content ideas for reels, videos, and static posts across various platforms.

1. Production Oversight:

• Direct product and video shoots, ensuring creative output aligns with each brand's tone, aesthetics, and objectives.

1. Team Leadership:

• Collaborate with and lead a team of designers and copywriters to execute engaging content across platforms.

1. Trend & Platform Intelligence:

• Stay updated with platform algorithms, content trends, and cultural moments to keep brand communication fresh and relevant.

1. Client Communication:

• Coordinate regularly with clients for content approvals, feedback, and campaign planning.

1. Analytics & Optimization:

• Monitor performance metrics and use insights to refine content strategy and maximize reach and engagement.

1. Cross-Platform Execution:

• Ensure timely and consistent delivery of content across Instagram, Facebook, LinkedIn, and other relevant platforms.

Qualifications:

• Proven experience in managing social media accounts for brands or agencies.
• Strong copywriting and visual storytelling skills.
• Proficiency with tools like Canva, Adobe Suite, Later, Meta Business Suite, etc.
• Experience directing content shoots is a plus.
• Excellent communication and leadership skills.
• Ability to manage multiple projects and deadlines simultaneously.