Social Media Marketing Manager

We’re Hiring: Social Media Marketing Manager – Arvaya Clothing

📍 Location:

🕒 Type:

👗 Industry:

About Arvaya

inclusive, confident, and effortless

We create timeless designs that celebrate every body type, blending traditional charm with modern comfort.

Social Media Marketing Manager

Role Overview

social media strategy, content calendar, and brand storytelling

Your goal: grow our online community, drive engagement, and translate followers into loyal customers.

You’ll work closely with the founders, content creators, and photographers to create meaningful, trend-aware campaigns.

Key Responsibilities

Social Media Strategy & Growth

• Plan, create, and execute monthly social media calendars (Instagram, Facebook, Pinterest, WhatsApp, YouTube).
• Develop brand storytelling that connects emotionally with women across India.
• Track insights and engagement metrics to grow reach and conversions.

Content Creation & Management

• Brainstorm and manage photo/video shoots for product launches and festivals.
• Write engaging captions, hashtags, and post copy aligned with Arvaya’s tone.
• Work with models, photographers, and editors for high-quality visual content.

Performance Marketing

• Plan and execute 

  Instagram & Meta ads

   (awareness, engagement, and sales campaigns).
• Optimize ad spends and measure ROI through analytics dashboards.
• Support Shopify promotions, offers, and influencer partnerships.

Community Engagement

• Reply to comments, DMs, and queries with brand warmth and professionalism.
• Collaborate with micro-influencers and content creators to expand Arvaya’s presence.
• Monitor trends and recommend fresh content ideas that align with fashion seasons (Navratri, Diwali, Wedding, Summer, etc.).

Brand Collaboration & Strategy

• Coordinate with designers and founders for new product launches and campaigns.
• Develop creative ideas for Reels, giveaways, influencer campaigns, and festive launches.

Qualifications

• 1–3 years of experience in 

  social media marketing

  , preferably in 

  fashion, beauty, or lifestyle brands.

• Deep understanding of 

  Instagram, Facebook Ads Manager, and influencer marketing.

• Basic knowledge of 

  Canva, CapCut, or similar tools

   for quick content creation.
• Strong communication and copywriting skills in English and Hindi
• Creative thinker with a passion for visual storytelling and fashion trends.

📩 To Apply:

Send your resume, social media portfolio, or Instagram handle to meeratijobs@gmail.com