Social Media Marketing Executive

2 years

0 Lacs

Posted:11 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

Social Media Marketing Executive

Key Responsibilities

  • Develop and maintain monthly content calendars aligned with brand and campaign goals
  • Create platform-specific content (captions, hashtags, content briefs) in collaboration with designers
  • Post and schedule content using tools like Meta Business Suite, Later, or Hootsuite
  • Engage with the audience by responding to comments, messages, and participating in brand conversations
  • Manage influencer partnerships, coordinate campaigns, and track deliverables
  • Analyze and report performance metrics like reach, engagement, and growth
  • Stay on top of platform trends, algorithms, and best practices
  • Brainstorm and execute creative campaigns to boost visibility and brand affinity

Requirements

  • Bachelor’s degree in Marketing, Mass Communication, or a related field
  • 1–2 years of proven experience in social media marketing or digital content management
  • Strong knowledge of platforms like Instagram, LinkedIn, Facebook, and YouTube
  • Proficiency in using scheduling and analytics tools (e.g., Buffer, Later, Meta Business Suite)
  • Excellent written communication and creative thinking skills
  • Ability to work in a fast-paced, collaborative environment
  • Bonus: Basic knowledge of design tools (e.g., Canva) or video editing is a plus


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