Social Media Manager

This role is for one of the Weekday's clients

Social Media Manager

Requirements

Key Responsibilities

• Develop, execute, and manage comprehensive social media strategies aligned with brand and business goals.
• Own day-to-day management of social media platforms including (but not limited to) LinkedIn, Instagram, Twitter/X, Facebook, and emerging platforms.
• Plan and publish high-quality content including posts, carousels, reels, short-form videos, stories, and campaigns.
• Maintain a consistent brand voice, tone, and visual identity across all social media channels.
• Monitor trends, platform updates, competitor activity, and audience behavior to continuously improve content performance.
• Collaborate with marketing, design, content, and leadership teams to deliver integrated social campaigns.
• Manage social media calendars, campaign timelines, and publishing schedules.
• Track, analyze, and report on key social media metrics such as reach, engagement, growth, CTR, and conversions.
• Use insights and data to optimize content strategy and improve ROI from organic and paid social efforts.
• Handle community management by responding to comments, messages, and mentions in a timely and brand-appropriate manner.
• Support employer branding, product launches, campaigns, and thought leadership initiatives through social media.
  

Required Skills & Experience

• 5-8 years of hands-on experience managing social media for brands or organizations.
• Strong understanding of social media platforms, algorithms, best practices, and content formats.
• Proven experience building and scaling social media presence and engagement organically.
• Excellent content sense with the ability to create compelling copy and brief designers/video editors effectively.
• Experience with social media analytics tools and native platform insights.
• Strong communication, collaboration, and stakeholder management skills.
• Ability to manage multiple projects, deadlines, and campaigns simultaneously.
• Creative mindset with a data-driven approach to decision-making.
  

Nice to Have

• Experience with paid social campaigns and influencer collaborations.
• Background in B2B, startup, or high-growth environments.
• Knowledge of social media management tools like Hootsuite, Sprout, Buffer, or similar