Social Media Manager

JOB DESCRIPTION Social Media Marketing Specialist The Sangemarmar (SK Cottage Industries) COMPANY OVERVIEW The Sangemarmar by SK Cottage Industries is a premium lifestyle brand specializing in authentic handcrafted marble products sourced from India's historic quarries. We bring the timeless beauty of Makrana marble - the same stone used in the Taj Mahal - directly to discerning customers worldwide through our artisan-crafted kitchen essentials and home decor pieces. Our Mission: To preserve traditional Indian craftsmanship while creating modern, functional art pieces that elevate everyday experiences. POSITION SUMMARY We are seeking a dynamic and creative Social Media Marketing Specialist to build and manage our brand presence across Facebook, Instagram, Twitter, and LinkedIn. This role requires a strategic thinker who can craft compelling narratives around our handcrafted marble products while driving engagement, brand awareness, and sales growth. Employment Type: Full-time Role Location: On-site Experience Level: 1-2 years in social media marketing KEY RESPONSIBILITIES Content Strategy & Creation • Develop and execute comprehensive social media strategies aligned with brand values and business objectives • Create engaging, high-quality content including photos, videos, stories, and written posts • Plan and maintain content calendars across all platforms (Facebook, Instagram, Twitter, LinkedIn) • Collaborate with product photography to showcase marble pieces in lifestyle settings • Write compelling copy that tells the story of our artisan craftsmanship and heritage Platform Management • Instagram: Focus on visual storytelling, Stories, Reels, and IGTV showcasing product beauty and craftsmanship process • Facebook: Community building, detailed product features, customer testimonials, and targeted advertising• Twitter: Brand voice development, industry engagement, customer service, and trending topic participation • LinkedIn: B2B networking, thought leadership content, and professional partnerships Community Engagement • Monitor and respond to comments, messages, and mentions across all platforms • Build and nurture online communities of home decor enthusiasts and cooking aficionados • Collaborate with influencers, home decor bloggers, and lifestyle content creators • Manage customer inquiries and provide excellent social media customer service Analytics & Optimization • Track and analyze social media performance metrics, providing monthly reports • Use insights to optimize content strategy and improve engagement rates • Monitor competitor activities and industry trends • Implement A/B testing for content optimization • Manage social media advertising budgets and campaigns Brand Development • Maintain consistent brand voice and visual identity across all platforms • Develop seasonal campaigns around holidays, home decor trends, and product launches • Create user-generated content campaigns and contests • Support PR initiatives and product launch strategies REQUIRED QUALIFICATIONS Education & Experience • Bachelor's degree in Marketing, Communications, Digital Media, or related field • 1-2 years of proven experience in social media marketing, preferably in lifestyle, home decor, or luxury goods sectors • Portfolio demonstrating successful social media campaigns and content creation Technical Skills • Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.) • Advanced knowledge of Facebook Business Manager, Instagram Creator Studio, LinkedIn Business • Experience with social media analytics tools (Google Analytics, native platform insights) • Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools • Photography and basic video editing capabilities • Understanding of SEO principles and hashtag strategiesCore Competencies • Excellent written and verbal communication skills in English • Strong visual storytelling abilities with keen eye for aesthetics • Creative thinking with ability to generate fresh, engaging content ideas • Data-driven approach with ability to interpret analytics and adjust strategies • Project management skills with ability to handle multiple campaigns simultaneously • Customer service orientation with professional online communication skills PREFERRED QUALIFICATIONS • Experience marketing handcrafted, artisan, or luxury home goods • Knowledge of e-commerce platforms (Etsy, Amazon, Shopify) and their social integrations • Understanding of Indian culture, craftsmanship, or heritage brands • Certification in Google Analytics, Facebook Blueprint, or similar platforms • Experience with influencer outreach and partnership management • Multilingual capabilities (Hindi/Regional Indian languages a plus) • Background in interior design, home decor, or lifestyle industries WHAT WE OFFER • Competitive salary commensurate with experience • Flexible working arrangements • Professional development opportunities • Creative freedom to build and shape our brand voice • Opportunity to work with authentic, handcrafted products with rich cultural heritage • Performance-based bonuses tied to engagement and sales metrics • Access to our product line for personal use and content creation SUCCESS METRICS The successful candidate will be evaluated based on: • Engagement Growth: Increase in followers, likes, comments, and shares across platforms • Brand Awareness: Growth in brand mentions, hashtag usage, and organic reach • Lead Generation: Social media traffic conversion to website and sales • Community Building: Development of active, engaged follower communities • Content Performance: High-performing posts that align with brand values • Customer Satisfaction: Positive customer interactions and problem resolution CONTACT INFORMATION Email: skcottage@outlook.com Subject Line: "Social Media Marketing Specialist - The Sangemarmar" Application Deadline: August 30, 2025 The Sangemarmar is an equal opportunity employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences.