Social Media Manager

Location:

Department:

Reports To:

About Gemius

Gemius is one of India’s leading integrated marketing and creative agencies, known for powerful brand storytelling, cutting-edge content production, and data-driven marketing. With a legacy of 10+ years, we work with top brands across industries, delivering strategy, content, design, and campaigns that spark conversations and drive measurable impact.

Social Media Manager

Key Roles & Responsibilities

Strategy & Planning

• Develop and execute end-to-end social media strategies aligned with client objectives (brand building, engagement, performance, lead generation).
• Create quarterly and monthly content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, X, Pinterest, etc.).
• Identify trends, cultural moments, and opportunities for real-time content (moment marketing).

Content Creation & Management

• Ideate and brief the creative team on content formats (static, reels, stories, carousels, blogs, shorts, campaigns).
• Write and review platform-optimized captions, hooks, and scripts.
• Ensure all content aligns with brand tonality, voice, and aesthetics.
• Manage publishing schedules and ensure timely posting across all platforms.

Community & Engagement

• Actively manage online communities — responding to comments, DMs, queries, and fostering engagement.
• Build influencer marketing strategies: identify, negotiate, and manage collaborations.
• Spark conversations through contests, polls, Q&As, and interactive features.

Analytics & Reporting

• Track, measure, and analyze performance using analytics tools (Meta Insights, LinkedIn Analytics, YouTube Studio, Google Analytics, third-party tools).
• Create weekly/monthly reports highlighting performance, learnings, and actionable insights.
• Optimize strategy based on KPIs and platform algorithm updates.

Client & Team Collaboration

• Work closely with account managers, designers, and copywriters to deliver campaigns.
• Present strategies, reports, and insights to clients with clarity and confidence.
• Train and guide junior team members/interns on best practices.

Areas of Expertise Required

• Social Media Strategy & Campaign Planning
• Content Marketing & Storytelling
• Paid Social Ads Management (Meta, LinkedIn, YouTube, etc.)
• Influencer Marketing & Collaborations
• Analytics & Data Interpretation
• Trendspotting & Moment Marketing
• Brand Voice & Community Management

Key Performance Indicators (KPIs)

• Engagement Rate

  (likes, comments, shares, saves, DMs).

• Community Growth

  (follower growth, quality of audience, retention).

• Content Performance

  (reach, impressions, virality).

• Lead Generation / Conversions

  (where applicable).

• Response Time

  (to comments, DMs, queries).

• Campaign ROI

  (ad performance, influencer ROI, brand lift).

• Client Satisfaction

  (measured via feedback and retention).

Skillsets Required

Core Skills

• Strong copywriting and storytelling abilities in English & Hinglish.
• Understanding of social media algorithms, trends, and content formats.
• Creative eye for design and aesthetics (ability to brief designers effectively).
• Data-driven mindset with comfort in interpreting metrics and dashboards.

Technical Skills

• Proficiency with tools like Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio, Google Analytics.
• Familiarity with scheduling tools (Later, Hootsuite, Buffer, etc.).
• Knowledge of Canva / Photoshop / video editing (bonus).

Soft Skills

• Excellent communication and presentation skills.
• Strategic thinking with strong attention to detail.
• Adaptability and quick decision-making in fast-moving digital landscapes.
• Leadership ability to guide a team and coordinate with multiple departments.

Ideal Candidate Profile

• 3–5 years of experience in managing social media for brands/agencies.
• Portfolio of successful campaigns and measurable results.
• Passionate about digital culture, trends, and storytelling.
• Proactive, curious, and thrives in a collaborative, high-energy environment.
• ✨ At Gemius, you’ll get to shape the digital face of leading brands, experiment with bold ideas, and be part of a team that’s redefining creative excellence.

Direct Interview Link: https://app.collarup.ai/ai-interview?jobPipelineId=8c939d75-f517-4125-ad06-c8d1d0e4f525