Social Media Manager

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Role Summary

We are seeking a creative and strategic Social Media Manager to lead our social media presence across platforms and drive engagement with engineering students, data science professionals, and corporate partners. This role is critical in building brand awareness and driving assessment participation through compelling social media strategies.

Key Responsibilities

Social Media Strategy & Planning

• Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Twitter, and YouTube
• Create monthly content calendars aligned with campus recruitment seasons and product launches
• Plan and coordinate social media campaigns for assessment launches, competitions, and partnerships
• Monitor social media trends in EdTech, career development, and data science sectors

Content Strategy & Community Management

• Manage external content creation agencies and freelancers for video, graphic, and multimedia content
• Execute hands-on content creation including writing captions, stories, and quick social media graphics
• Develop engaging content formats: career tips, success stories, assessment insights, industry trends
• Manage community engagement, respond to comments, DMs, and build relationships with followers
• Create and manage social media campaigns for prize announcements and leaderboard updates
• Coordinate with agencies for major campaign assets while handling day-to-day content execution internally

Agency & Vendor Management

• Manage relationships with external content creation agencies for video production, graphic design, and campaign assets
• Brief agencies on brand guidelines, campaign objectives, and content requirements
• Review and approve agency-created content before publishing, ensuring brand consistency
• Negotiate contracts and manage budgets for external content creation services
• Balance agency-created premium content with internally executed daily posts and stories

  Influencer & Partnership Coordination

• Identify and collaborate with tech influencers, career coaches, and industry experts
• Coordinate influencer campaigns and partnerships to amplify brand reach
• Work with campus ambassadors to create user-generated content
• Manage relationships with educational institutions for social media collaborations

Hands-on Content Execution

• Create daily social media posts, stories, and quick graphics using tools like Canva
• Write compelling captions, hashtags, and copy for all social media platforms
• Execute real-time content during events, competitions, and live campaigns
• Handle urgent content needs and trending topic responses without waiting for agency support

Analytics & Performance Tracking

• Track social media metrics: engagement rates, follower growth, click-through rates, conversions
• Generate monthly social media performance reports with actionable insights
• Use social media analytics tools to optimize content performance and posting strategies
• Coordinate with MIS Executive for integrated performance tracking

Brand Voice & Crisis Management

• Maintain consistent brand voice across all social media platforms
• Handle social media crisis situations and negative feedback professionally
• Ensure all content aligns with IQIGAI's brand guidelines and values
• Collaborate with PR team for major announcements and press releases
  

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Mass Media, or related field
• 2-4 years of experience in social media management, preferably in EdTech or B2B SaaS
• Proven track record of growing social media presence and engagement (either personal or branded)

Technical Skills

• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social)
• Experience with social media analytics platforms (Facebook Insights, LinkedIn Analytics, Twitter Analytics)
• Hands-on expertise with graphic design tools (Canva, Adobe Creative Suite) for daily content creation
• Understanding of social media advertising and paid promotion strategies
• Experience managing external agencies and vendor relationships
• Basic video editing skills for quick social media content

Core Competencies

• Excellent written and verbal communication skills in English and Hindi
• Creative thinking with ability to develop engaging content ideas
• Strong understanding of social media algorithms and best practices
• Experience working with influencers and managing partnerships
• Ability to work in fast-paced startup environment with tight deadlines
• Agency management experience with ability to brief, coordinate, and quality-check external work
• Hands-on execution skills for daily content creation and community management

Preferred Qualifications

• Experience in EdTech, recruitment, or career services industry
• Knowledge of data science/technology sector and its community
• Experience managing social media for B2B and B2C audiences simultaneously
• Familiarity with video content creation and editing
• Previous experience with campus marketing or student engagement
• Experience managing creative agencies and external content production teams
• Track record of balancing agency-produced premium content with high-volume internal execution

What We Offer

• Competitive salary: ₹55,000 per month
• Flexible work arrangements (hybrid model)
• Opportunity to build social media presence for a fast-growing startup