Remote
Full Time
About Charter
CHARTER, established in 1986, is a 100% Australian-owned company providing end-to-end collection services to banks, telcos, major corporations, SMEs, utilities, government departments, and councils for over 35 years. As we expand our digital presence, we are looking for a Junior Social Media Specialist to help build and scale our presence across Facebook and Instagram.
Website: www.chartermerc.com.au
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Position Overview
We are seeking a creative, data-driven Junior Social Media Specialist to support the growth of our Facebook and Instagram channels. This role is ideal for someone with foundational social media experience who wants to deepen their expertise in platform algorithms, viral content strategy, and community engagement while driving consistent follower growth and audience interaction for an established Australian company.
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Key Responsibilities
Strategy & Growth
• Assist in developing and executing growth strategies for Facebook and Instagram to increase followers, reach, and engagement.
• Research and identify viral trends, hashtags, and growth opportunities to accelerate audience acquisition.
• Support targeted campaigns, collaborations, and strategic partnerships to drive engagement and follower growth.
• Apply growth-hacking techniques to optimize organic reach and follower conversion.
Content Creation & Management
• Create high-quality, on-brand content including posts, reels, stories, and carousels tailored to platform trends and our professional audience.
• Manage daily posting schedules to ensure consistent content delivery across both platforms.
• Collaborate with the team to maintain brand voice, messaging pillars, and content themes that resonate with B2B and B2C audiences.
• Edit short-form videos and design visually compelling posts that balance professionalism with engagement.
Community Engagement
• Manage community interactions, including DMs, comments, and relevant Facebook groups.
• Foster meaningful conversations that build trust and credibility in the financial services space.
• Monitor brand mentions and respond promptly to maintain positive sentiment.
Analytics & Reporting
• Monitor social media analytics and track KPIs, including follower growth, engagement rate, reach, and conversions.
• Prepare weekly performance reports with actionable insights and recommendations.
• Assist with A/B testing on content formats, posting times, and messaging to optimize performance.
• Stay updated on platform updates, algorithm changes, and industry best practices.
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Required Qualifications
• Minimum 6 months of experience managing social media accounts (professional, freelance, or substantial personal brand experience).
• Proven ability to create engaging social media content with measurable results.
• Working knowledge of Instagram and Facebook features, tools, and best practices.
• Basic video editing skills using tools such as CapCut, InShot, or Reels editor.
• Proficiency in designing posts using Canva or similar tools.
• Strong written communication skills with attention to detail and grammar.
• Self-motivated with the ability to work independently and manage priorities.
• Basic analytical skills to interpret social media metrics.
• Portfolio or examples of previous social media work required.
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Preferred Qualifications
• Experience growing social media accounts with documented results (follower growth, engagement increases).
• Familiarity with social media management tools such as Meta Business Suite, Buffer, or Later.
• Basic understanding of Facebook and Instagram advertising.
• Knowledge of content scheduling and planning strategies.
• Experience with social media trends, viral content formats, and platform algorithms.
• Interest or experience in B2B marketing or professional services sectors.
• Degree or coursework in Marketing, Communications, Digital Media, or related fields.
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What We Offer
• Opportunity to grow your social media career with an established Australian company.
• Mentorship and professional development opportunities.
• Flexible working arrangements.
• Collaborative team environment.
• Competitive compensation package.
• Hands-on experience with meaningful business impact.
• Potential for career advancement as you develop your skills.
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Position Details
• Employment Type: Full-time
• Location: Remote
Charter is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
CHARTER
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