Social Media Head

About the job

We are seeking a highly motivated, strategic, and creative leader to join our Digital Marketing team as the Head of Social Media. In this role, you will be instrumental in driving our vision to make instant, affordable diagnostics.

This is a unique opportunity to become part of Africa’s leading EdTech institution, collaborate deeply within the education technology ecosystem, and contribute to shaping the future of digital learning and brand engagement.

• Develop and implement a comprehensive social media strategy aligned with Regenesys’ brand voice, mission, and growth objectives.
• Lead, mentor, and inspire the social media team, including content creators, video editors, designers, and community managers.
• Build and manage a strategic content and publishing calendar for platforms such as LinkedIn, Facebook, Instagram, X (Twitter), TikTok, Pinterest, and YouTube and scale up gradually to other new platforms as well.
• Define long-term goals, go-to-market strategies, and key performance indicators within YouTube’s search engine. Manage channel content, including live-stream events, digital media assets, social media marketing campaigns, and owned/earned/paid media.
• ORM - Contribute to the brand’s excellent online reputation by regularly reviewing information about our products and services from different outlets, including search engines, social media and communities, blogs, and forums.
• Design frameworks based on cultural insights, audience psychology, and consumer behaviour to create impactful and relevant storytelling.
• Collaborate with creative, production, and cross-functional marketing teams to ensure cohesive brand messaging and seamless execution.
• Identify and capitalize on growth opportunities across emerging platforms, new content formats, and niche audience segments.
• Define, track, and optimize key performance indicators (KPIs) to measure impact, engagement, and campaign ROI.
• Oversee the creation of engaging, platform-appropriate content — including posts, reels, videos, and live interactions.
• Foster meaningful community engagement, ensuring timely responses, positive interactions, and strong audience relationships.
• Analyze platform performance and leverage insights to refine content strategies and improve outcomes.
• Drive integration across social media, influencer marketing, content, and paid media to ensure unified brand storytelling.
• Introduce cutting-edge tools, frameworks, and technologies to enhance strategic and creative output.
• Champion innovation and experimentation with new storytelling approaches, engagement techniques, and media formats.

Relevant Experience and skills

• 8–10 years of experience in social media strategy, planning, or leadership roles within digital-first agencies or leading consumer brands.
• Strong data analysis and interpretation skills, with the ability to make informed, data-backed creative decisions.
• Deep understanding of digital ecosystems, content trends, audience segmentation, and short-form video strategy.
• Excellent strategic, analytical, and creative thinking abilities.
• Proven leadership and people management experience, with a track record of building and guiding high-performing teams.
• Strong interpersonal skills and confidence in managing senior stakeholders and high-impact conversations.
• Bachelor’s or Master’s degree in Marketing, Communications, Media Studies, or a related discipline preferred.

Apply Now: Send your CV to tubas@dananda.net
WhatsApp: 8291018040

Job Types: Full-time, Permanent

Pay: ₹1,200,000.00 - ₹1,400,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person