Social Media Head

Job Title: Social Media Head

Department: Marketing
Location: Trivandrum, Kerala
Experience Required: 4+ years in social media, with at least 1 year in a leadership role

We are looking for a strategic, creative, and data-driven Social Media Head to lead our social media efforts across platforms. As the head of social media at our fast-growing company, you will be responsible for developing and executing a robust social media strategy that drives brand awareness, engagement, lead generation, and customer retention. You will play a critical role in positioning our brand as a thought leader in the education space.

Key Responsibilities:Strategy & Leadership

• Define and execute a comprehensive social media strategy aligned with the overall marketing and business goals.
• Manage a team of content creators, Editors, Camera Man and social media executives.
• Collaborate with performance marketing, content, SEO, PR, and design teams to create integrated campaigns.

Content Planning & Execution

• Oversee the creation of platform-specific content for Instagram, LinkedIn, Facebook, X (Twitter), YouTube, and emerging platforms (Threads, Telegram, etc.).
• Ensure consistency in brand voice, messaging, and design across all social media channels.

Growth & Engagement

• Drive audience growth, engagement rates, and social reach through creative campaigns, UGC, contests, and live events (webinars, AMAs, etc.).
• Monitor social listening tools to stay updated with trends and audience sentiment.

Analytics & Optimization

• Track, analyze, and report on KPIs such as engagement, follower growth, CTR, conversion, and ROI.
• Use insights to iterate and optimize strategy on a regular basis.
• Stay current with social media best practices, platform updates, and algorithm changes.

Key Requirements:

• Proven experience managing social media ; Experience in Education industry is a strong plus.
• Deep understanding of social media platforms, trends, and analytics tools
• Strong leadership and team management skills.
• Excellent copywriting, storytelling, and communication skills.
• A strategic thinker with a creative mindset and an eye for design.
• Ability to manage multiple projects in a fast-paced environment.
• Bachelor's/Master’s degree in Marketing, Communications, Media, or related field.

Preferred Skills (Good to Have):

• Experience with paid and non paid social campaigns and ad optimization.
• Familiarity with SEO principles and how they relate to content strategy.
• Experience working with educational influencers or communities.
• Video scripting or editing skills (Reels, Shorts, YouTube).

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time

Experience:

• Social media management: 1 year (Required)

Work Location: In person