Social Media Head

Job Title: – Social Media Head

Location: Trivandrum

Job Type: Full-time

About Talent PSC Academy:

Talent PSC Academy is a premier educational institution in Kerala, dedicated to empowering aspirants to excel in competitive examinations. With over 15 years of proven excellence, we are expanding our team and seeking a skilled Socia Media Head to support our Marketing activities.

• Developing and implementing social media strategies:This includes defining goals, target audiences, and key performance indicators (KPIs) for social media efforts.
• Managing social media content:This involves creating, curating, and scheduling engaging content across various platforms, including text, images, and videos.
• Monitoring and analyzing social media performance:This includes tracking engagement metrics (likes, shares, comments, etc.), website traffic, and other relevant data to assess the effectiveness of social media campaigns.
• Engaging with the online community:Responding to comments, messages, and inquiries from followers, and fostering a positive and interactive online community.
• Staying up-to-date on social media trends and best practices:Keeping abreast of the latest platform updates, algorithm changes, and emerging trends in social media marketing.
• Collaborating with other departments:Working with marketing, sales, customer service, and other teams to ensure that social media efforts align with overall business objectives.
• Managing social media budgets and campaigns:Overseeing paid social media campaigns, allocating resources effectively, and tracking campaign performance.
• Reporting on social media performance:Providing regular reports to management on key metrics, insights, and recommendations for improvement

Skills and Qualifications:

• Excellent communication and interpersonal skills: Strong writing and verbal communication skills are essential for creating engaging content and interacting with followers.
• In-depth knowledge of social media platforms: Understanding the nuances of each platform and how to optimize content for each.
• Strong analytical and problem-solving skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Creativity and storytelling skills: Ability to develop compelling content that resonates with the target audience.
• Project management and organizational skills:Ability to manage multiple projects and deadlines simultaneously.
• Experience with social media management tools: Proficiency in tools for scheduling content, monitoring social media activity, and analyzing performance.
• Knowledge of digital marketing principles: Understanding of SEO, content marketing, and other relevant digital marketing concepts.
• Leadership and team management skills: Ability to lead and motivate a team of social media professionals.
• Experience in Educational Institution is an added advantage.

Job Type: Full-time

Pay: ₹22,000.00 - ₹25,000.00 per month

Experience:

• Social media management: 3 years (Required)

Work Location: In person