Social Media Head

About Us:

CreatorFlux Media is the Digital talent arm of Zee, focused on end to end influencer solutions encompassing talent management, influencer marketing, creative solutions & creator-led content IP development. This pioneering initiative is set to redefine how creators—particularly those from non-metro regions — gain visibility, voice, and value on the national and global stage.

As India’s creator economy enters a phase of unprecedented growth, Zee, through CreatorFlux Media is focused on democratizing access and amplifying reach for emerging talent across the country. This vertical will serve as a creator-first hub, enabling brands, platforms, and production ecosystems to seamlessly engage with grassroots creators across genres, languages, and platforms.

This is more than an influencer play — it’s a cultural movement. By placing creators from Tier-2, Tier-3, and rural India at the heart of mainstream entertainment, CreatorFlux is building the rails for the next wave of digital storytelling and creator entrepreneurship.

We are looking for a dynamic and highly experienced Social Media Head to build and manage the social identity for CreatorFlux. This role requires a social media strategist with deep understanding of content formats, platform algorithms, digital culture, and audience engagement techniques, preferably someone who is a nano / micro creator themselves or someone who has a proven track record of building the social identity for a start-up. You will be responsible for managing all social handles, growing community engagement, building platform-native content strategies, and driving visibility and relevance for CreatorFlux across digital touchpoints.

Key Responsibilities:

Social Media Strategy & Execution

• Own the content and growth strategy for all CreatorFlux social media handles & accounts of talent managed by the Company (Instagram, YouTube, LinkedIn, X, etc.).
• Plan, schedule, and manage content calendars, campaigns, and creator collaborations.
• Design platform-native content strategies to drive engagement and reach.

Content Creation & Curation

• Lead the development of engaging posts, reels, stories, shorts, and community-first content.
• Collaborate with in-house creators, designers, and video editors to deliver thumb-stopping content.

Analytics, Trends & Optimization

• Track performance KPIs across channels using tools like Meta Suite, YouTube Studio, and analytics dashboards.
• Optimize content formats and posting schedules based on insights and performance trends.
• Stay on top of social and creator trends to inject cultural relevance into content.

Brand Voice & Community Building

• Establish a strong, consistent brand voice for CreatorFlux across platforms.
• Build an active follower base through conversation, storytelling, and timely engagement.
• Respond to comments, engage with creator content, and nurture a loyal social community.

Campaign Integration & Collaboration

• Partner with marketing, sales, and creative teams to amplify key launches and campaigns.
• Support influencer onboarding and showcase cohort journeys and milestones socially.

Desired Skills and Experience:

• 5–8 years of experience in social media management, digital marketing, or creator-led brands.
• Must be a creator themselves with at least 20k followers or must have a track record of having built the social reach for a start-up to over 100k followers.
• Deep knowledge of platform algorithms, short-form video formats, and content virality mechanics.
• Proven track record in building or managing brand handles from scratch.
• Creative thinker with strong copywriting and visual storytelling skills.
• Proficient in social analytics tools and community growth strategies.