About Pravis: Pravis Growth Partners is a team of digital specialists who love to build and scale up brands with a focus on Content, Communities, and Commerce. Led by digital-first entrepreneurs with hands-on experience in content creation and community building, we provide marketing and communication expertise aimed at enabling brands to grow organically into the hearts and minds of their consumers. Role Description: This is a full-time on-site role for a Growth & Performance Marketing Specialist located in Gurugram. The Growth & Performance Marketing Specialist will be responsible for day-to-day tasks including analyzing data and metrics, developing and implementing marketing and growth hacking strategies, managing projects and campaigns, and communicating with team members and clients. Qualifications: Minimum 4 years experience in Performance Marketing & Digital Advertising Bachelor's degree in Engineering from a reputed institution Expertise in Google Ads, Meta Ads, LinkedIn Ads and programmatic platforms Strong skills in budget management, bid strategies, and ROAS optimization Strong analytical skills to measure and interpret data Excellent verbal and written communication skills Growth hacking skills to develop and implement innovative marketing strategies Ability to work independently and collaboratively
About Pravis: Pravis Growth Partners is a team of digital specialists who love to build and scale up brands with a focus on Content, Communities, and Commerce. Led by digital-first entrepreneurs with hands-on experience in content creation and community building, we provide marketing and communication expertise aimed at enabling brands to grow organically into the hearts and minds of their consumers. Role Description: This is a full-time on-site role for a Growth & Performance Marketing Specialist located in Gurugram. The Growth & Performance Marketing Specialist will be responsible for day-to-day tasks including analyzing data and metrics, developing and implementing marketing and growth hacking strategies, managing projects and campaigns, and communicating with team members and clients. Qualifications: Minimum 4 years experience in Performance Marketing & Digital Advertising Bachelor&aposs degree in Engineering from a reputed institution Expertise in Google Ads, Meta Ads, LinkedIn Ads and programmatic platforms Strong skills in budget management, bid strategies, and ROAS optimization Strong analytical skills to measure and interpret data Excellent verbal and written communication skills Growth hacking skills to develop and implement innovative marketing strategies Ability to work independently and collaboratively Show more Show less
📍 On-site | Gurugram, India 📅 Full-time About Pravis After building Momspresso.com—India’s leading user-generated content and influencer platform for women (acquired by Honasa / Mamaearth)—founders Vishal Gupta and Prashant Sinha launched Pravis Growth Partners: a growth marketing agency powered by Content, Community, and Commerce. We work with iconic brands like Canara HSBC Life, PNB MetLife, Philips, Voltas Beko, HP, Johnson’s Baby, Neutrogena, Stayfree, ORSL, Dyson, Dreame, Clean & Clear, Aveeno, Sirona, and many more. Our mission? To help brands grow organically—not by chasing virality or vanity metrics, but by deeply connecting with their consumers across the funnel. About the Role We’re looking for a Senior Social Media Strategist who can think like a brand leader and operate like a creator. Someone who loves shaping conversations, building communities, and driving business outcomes through compelling storytelling and content strategy. This is an on-site role based in Gurugram and ideal for someone who thrives in a high-growth, entrepreneurial, hands-on environment. What You’ll Own 🧠 Strategy: Create and lead multi-platform social strategies aligned to brand objectives—from top-of-funnel buzz to bottom-of-funnel action. ✍️ Content Planning: Own the content calendar, influencer pipelines, UGC programs, and brand voice on social. 🛠 Execution: Work with internal teams and creators to publish high-quality, thumb-stopping content. 📊 Analytics: Use data to iterate and grow—reporting on reach, engagement, shares, saves, and conversions. 🤝 Community Management: Monitor, respond, engage, and turn followers into fans. What We’re Looking For 4–6 years of experience in Social Media Strategy (agency experience preferred) A proven portfolio of strategies, live campaigns, and performance outcomes Deep understanding of content formats, platform nuances, influencer workflows, and ASCI guidelines Analytical mindset with the ability to read insights and act on them Fluent in English, social media culture, and internet trends Self-starter with an entrepreneurial streak—someone who doesn’t wait to be told what to do Comfort using AI tools (e.g. ChatGPT, Midjourney, Runway) for ideation and rapid execution Nice-to-Have Experience in FMCG, Personal Care, BFSI, or D2C categories Prior hands-on experience with influencer content, creator programs, or community building A point of view on what makes content share-worthy, save-worthy, and sales-worthy Why Join Pravis Work on some of India’s most loved brands Operate at the intersection of content, tech, and commerce Collaborate with digital-first founders who’ve scaled businesses from zero to millions Be part of a team that values insight-led creativity, speed, and skin in the game Learn faster than you ever have before Ready to shape conversations that move the needle? Apply now and let’s grow together.
📍 On-site | Gurugram, India 📅 Full-time About Pravis After building Momspresso.com—India’s leading user-generated content and influencer platform for women (acquired by Honasa / Mamaearth)—founders Vishal Gupta and Prashant Sinha launched Pravis Growth Partners: a growth marketing agency powered by Content, Community, and Commerce. We work with iconic brands like Canara HSBC Life, PNB MetLife, Philips, Voltas Beko, HP, Johnson’s Baby, Neutrogena, Stayfree, ORSL, Dyson, Dreame, Clean & Clear, Aveeno, Sirona, and many more. Our mission? To help brands grow organically—not by chasing virality or vanity metrics, but by deeply connecting with their consumers across the funnel. About the Role We’re looking for a Brand Solutions & Influencer Marketing Strategist who loves shaping digital conversations and driving impact through creator-led storytelling. Someone who can decode brand briefs, find the right creators, co-create compelling content, and deliver campaigns that truly move the needle. This is a full-time, on-site role based in Gurugram or Kolkata , perfect for someone who thrives in a fast-paced, entrepreneurial environment What You’ll Own 🤝 Influencer Marketing: Understand brand objectives, translate them into clear briefs, and identify the right creators for each campaign. 🎯 Creator Collaboration: Negotiate, onboard, and manage influencers: from concept to final cut: ensuring brand fit and creative excellence. ✍️ Content Development: Work with creators on scripts, hooks, and messaging so content is authentic, engaging, and on-brand. 🛠 Campaign Execution: Manage timelines, approvals, and deliverables to ensure seamless, high-quality output. 📊 Impact & Reporting: Track performance, analyze what’s working, and recommend optimizations for future campaigns. 🧩 Brand Partnerships: Build and nurture strong relationships with brand teams and become their go-to digital partner. What We’re Looking For 4–6 years of experience in influencer marketing, branded content, or social strategy (agency or creator network experience is a plus). Strong communication and relationship-building skills : you can connect with creators and brand teams alike. Content sense: Ability to spot what works on social, guide creators on storytelling, and ensure videos perform. Understanding of digital platforms, creator workflows, and content formats (Instagram Reels, YouTube, Shorts, etc.). A self-starter with great organizational skills: can juggle multiple campaigns and deadlines. A solid educational foundation (from a reputed college or B-school is welcome, but attitude and execution matter most). Nice-to-Have Experience in FMCG, personal care, or D2C categories. Hands-on with UGC programs, creator communities, or influencer CRM tools. A POV on what makes influencer content authentic yet performance-driven. Why Join Pravis Work on some of India’s most loved brands Operate at the intersection of content, tech, and commerce Collaborate with digital-first founders who’ve scaled businesses from zero to millions Be part of a team that values insight-led creativity, speed, and skin in the game Learn faster than you ever have before Ready to shape conversations that move the needle? Apply now and let’s grow together.
Company Description Pravis Growth Partners is dedicated to delivering top-tier training, solutions, and consultancy services. Combined professional experience, our team excels in empowering businesses and individuals in the Education, IT Training, EdTech, and Test Prep sectors. We are committed to identifying the right partners and providing comprehensive support to help them achieve their goals. Our expertise in fostering partnerships ensures impactful and sustainable growth across industries. Role Description This is a full-time on-site role for a Customer Relations Executive based in Chennai. The Customer Relations Executive will be responsible for building and maintaining excellent client relationships, ensuring high levels of customer satisfaction, addressing customer inquiries, and providing outstanding customer service. The role involves effective communication and working closely with clients to identify and address their needs, while representing the company professionally during all interactions. Qualifications Strong Interpersonal Skills and the ability to build positive relationships Experience in Client Relations and a focus on Customer Satisfaction Proficiency in Customer Service best practices Excellent Communication skills and ability to interact with diverse stakeholders Well-organized with attention to detail; ability to handle multiple tasks efficiently Problem-solving skills and a proactive attitude Time management and teamwork capabilities Experience in a customer-facing role is an added advantage If you are interested reach us : 94453 50428, 91501 22273, 94453 50438
Company Description Pravis Growth Partners is a team of digital specialists with over 50 years of combined experience in building and scaling brands. Led by digital-first entrepreneurs with expertise in content creation and community building, we empower brands to grow organically through innovative strategies centered around content, communities, and commerce. Our mission is to embed our partner brands into the hearts and minds of their consumers. With a focus on marketing and communication excellence, we're dedicated to making a meaningful impact. Role Description This is a full-time, on-site position based in Gurgaon, India for the role of Brand Manager. The role involves leading brand strategy, overseeing marketing campaigns, managing brand communication, and ensuring consistency in brand messaging across all channels. The Brand Manager will also collaborate with cross-functional teams, analyze market trends, develop plans to enhance brand equity, and drive growth through innovative initiatives. Qualifications Strong expertise in Brand Strategy, Market Positioning, and Competitive Analysis Proficiency in Marketing and Communication, with skills in Campaign Development and Execution Experience in Content Creation, Community Engagement, and Social Media Management Analytical skills with the ability to interpret data insights and drive informed decisions Excellent project management, organizational, and leadership capabilities Ability to work collaboratively with cross-functional teams Previous experience in a leadership role within brand management or marketing Bachelor’s degree in Marketing, Business Administration, Communication, or related field (Master’s degree is a plus)
Company Description Pravis Growth Partners is dedicated to delivering top-tier training, solutions, and consultancy services. Combined professional experience, our team excels in empowering businesses and individuals in the Education, IT Training, EdTech, and Test Prep sectors. We are committed to identifying the right partners and providing comprehensive support to help them achieve their goals. Our expertise in fostering partnerships ensures impactful and sustainable growth across industries. Key Responsibilities Machine Operation & Setup Set up and operate horizontal/vertical boring machines according to job orders, blueprints, and engineering specifications. Install and align tooling, fixtures, jigs, and workpieces. Adjust machine controls to regulate speeds, feeds, and cutting depths. Monitor machining operations to maintain dimensional accuracy and surface quality. Must have solid knowledge of tool and drill grinding, including sharpening, reconditioning, and adjusting tool geometry to meet boring machine requirements. Able to maintain drill point angles, relief angles, and cutting edges to ensure precision machining Must have strong knowledge of the mechanical and machining properties of cast iron, mild steel, and stainless steel. Should understand variations in hardness, tensile strength, and machinability. Ability to select appropriate cutting tools, feeds, speeds, coolant, and boring techniques based on material type. Quality & Inspection Read and interpret technical drawings, blueprints, and measurement specifications. Use precision measurement tools (e.g., micrometers, calipers, gauges) to verify dimensions. Inspect finished parts for defects and ensure conformance to tolerances. Document inspection results and maintain quality records. Maintenance & Safety Perform routine machine maintenance such as lubrication, cleaning, and minor repairs. Report mechanical issues to maintenance teams promptly. Follow all safety protocols and use PPE at all times. Maintain a clean and organized work area following 5S standards. Production & Documentation Record production data, such as material usage, machine settings, and output. Coordinate with supervisors and engineers to optimize machining processes. Assist in troubleshooting machining problems to improve efficiency. Qualifications & Requirements Education & Experience High school diploma or technical certification in machining or related field. Minimum 1–3 years of experience operating boring machines or VMC CNC /manual machines (preferred). Experience in a machine shop or manufacturing environment. Skills Ability to read and interpret engineering drawings. Proficiency with measurement tools (micrometers, calipers, height gauges). Strong mechanical aptitude and problem-solving skills. Familiarity with machining materials (steel, alloys, cast iron, etc.). Basic computer skills for data entry and machine interfaces. Physical Requirements Ability to lift up to 25–50 lbs. Standing for extended periods. Good hand–eye coordination. Key Competencies Attention to detail Safety awareness Time management Teamwork and communication Technical proficiency
Company Description Pravis Growth Partners is dedicated to delivering top-tier training, solutions, and consultancy services. Combined professional experience, our team excels in empowering businesses and individuals in the Education, IT Training, EdTech, and Test Prep sectors. We are committed to identifying the right partners and providing comprehensive support to help them achieve their goals. Our expertise in fostering partnerships ensures impactful and sustainable growth across industries. Key Responsibilities Machine Operation & Setup ? Set up and operate horizontal/vertical boring machines according to job orders, blueprints, and engineering specifications. ? Install and align tooling, fixtures, jigs, and workpieces. ? Adjust machine controls to regulate speeds, feeds, and cutting depths. ? Monitor machining operations to maintain dimensional accuracy and surface quality. ? Must have solid knowledge of tool and drill grinding, including sharpening, reconditioning, and adjusting tool geometry to meet boring machine requirements. Able to maintain drill point angles, relief angles, and cutting edges to ensure precision machining ? Must have strong knowledge of the mechanical and machining properties of cast iron, mild steel, and stainless steel. Should understand variations in hardness, tensile strength, and machinability. Ability to select appropriate cutting tools, feeds, speeds, coolant, and boring techniques based on material type. Quality & Inspection ? Read and interpret technical drawings, blueprints, and measurement specifications. ? Use precision measurement tools (e.g., micrometers, calipers, gauges) to verify dimensions. ? Inspect finished parts for defects and ensure conformance to tolerances. ? Document inspection results and maintain quality records. Maintenance & Safety ? Perform routine machine maintenance such as lubrication, cleaning, and minor repairs. ? Report mechanical issues to maintenance teams promptly. ? Follow all safety protocols and use PPE at all times. ? Maintain a clean and organized work area following 5S standards. Production & Documentation ? Record production data, such as material usage, machine settings, and output. ? Coordinate with supervisors and engineers to optimize machining processes. ? Assist in troubleshooting machining problems to improve efficiency. Qualifications & Requirements Education & Experience ? High school diploma or technical certification in machining or related field. ? Minimum 13 years of experience operating boring machines or VMC CNC /manual machines (preferred). ? Experience in a machine shop or manufacturing environment. Skills ? Ability to read and interpret engineering drawings. ? Proficiency with measurement tools (micrometers, calipers, height gauges). ? Strong mechanical aptitude and problem-solving skills. ? Familiarity with machining materials (steel, alloys, cast iron, etc.). ? Basic computer skills for data entry and machine interfaces. Physical Requirements ? Ability to lift up to 2550 lbs. ? Standing for extended periods. ? Good handeye coordination. Key Competencies ? Attention to detail ? Safety awareness ? Time management ? Teamwork and communication ? Technical proficiency
We’re hiring a Social Media Head (Gurgaon) Pravis, founded by the entrepreneurs behind Momspresso (acquired by Mamaearth) is an integrated growth marketing partner blending strategy, storytelling, influencers, content, performance & innovation to take brands from positioning to scale. We’re looking for a Social Media Head to lead the full social ecosystem for high-growth, digital-first brands. Experience: 5–10 years What this role is about Not coordination. Not posting. This is content + culture + growth leadership inside Pravis. You’ll own how the brand shows up on Instagram, YouTube & LinkedIn shaping content, creators, culture, community and analytics end to end. You should be able to: • Build platform-native social strategies & content pillars • Create insight-led content engines that drive shares, saves, engagement & follower growth • Lead reels, shorts, stories, static & creator collaborations • Use AI + analytics to optimise scripts, hooks, formats & performance • Think across brand × content × culture × growth • Collaborate closely with creative, studio, influencer & performance teams Who will thrive here • Leaders from digital-first or creator-heavy brands/agencies • Strategic thinkers who move fast • People who blend creativity with data • Builders who own outcomes, not tasks • Curious, digital-first leaders excited by AI & new formats Why Pravis • Work with leaders who’ve built large-scale digital-first brands • Operate in a skin-in-the-game model that values impact • Lead social end-to-end for marquee brands • Build the next-gen content + social engine • Work with a sharp, hands-on team in Gurgaon If this sounds like you or someone you know, comment, DM me, or write to prashant.sinha@pravis.in with your CV and a short note on the digital-first brands you’ve managed.
Job Title: Social Media Strategist Location: Gurgaon (in office, full time, no remote) Reports To: Brand Head Experience: 4 to 7 years Function: Social Media Strategy and Content Led Growth About Pravis Pravis is an integrated growth marketing partner for brands across categories. Founded by the entrepreneurs behind Momspresso, which was acquired by Mamaearth, Pravis blends strategy, storytelling, performance and innovation to take brands from positioning to scale. The founding team has prior experience at companies like Unilever and Pepsi, bringing strong brand building foundations into a digital first world. What makes the Pravis model different: • We do not work on traditional retainers • We work on a skin in the game model where we share in the upside we help create • We act as true partners in growth for brands and think like co owners of results and outcomes The team at Pravis combines brand custodianship with growth marketing and works across creative, social media, influencer and performance marketing for leading brands in categories like baby care, beauty, insurance, consumer durables and more. Role Overview We are looking for a Social Media Strategist who can think beyond posts and reels and look at social as a full funnel growth lever for brands. You will own the social media strategy and always on presence for a set of brands. You will work closely with Brand Managers, creative teams, influencer teams and performance marketers to make sure social media content is connected to brand strategy, consumer insight and business outcomes. This is an in office role from our Gurgaon office. The pace is fast, the bar on thinking and execution is high and social media is treated as a serious brand and growth channel, not just a place to post. Key Responsibilities 1. Social Strategy and Planning · Build social media strategies that are rooted in brand positioning, consumer insight and business objectives · Define the role of each platform such as Instagram, Facebook, YouTube, LinkedIn and others in the overall brand and growth journey · Create clear platform wise objectives for awareness, engagement, community and traffic or conversion, in partnership with Brand Managers and performance teams 2. Content Architecture and Calendar · Develop content pillars and formats that are right for the brand, for example education, inspiration, community, product stories and topical moments · Build monthly and weekly content calendars that balance brand building content with performance oriented content · Work with copy, design and video teams to brief content that is thumb stopping, on brand and appropriate to each platform · Integrate UGC, influencer content and studio content into the calendar in a planned way, not as one offs 3. Channel Management and Optimisation · Own the health of brand social handles on platforms like Instagram, Facebook and YouTube, including frequency, consistency, response quality and community tone · Work with the performance team on content test and scale loops, including boosting high potential content and learning from results · Stay updated on platform changes, formats and best practices and bring these into the brand plans 4. Analytics and Reporting · Track and analyse key metrics such as reach, engagement, saves, shares, follower growth, watch time and click through · Build simple and clear reports that help Brand Managers and clients see what is working and what is not · Use data to recommend next steps and experiments rather than report numbers for the sake of reporting · Connect social media performance to broader funnel metrics in partnership with performance marketing teams 5. Collaboration and Integration · Work closely with Brand Managers so that social media is fully aligned with brand campaigns, launches and promotions · Partner with influencer marketing teams to integrate creator content into the social calendar and to brief creators in a way that is on brand and on strategy · Work with studios and creative teams at Pravis to evolve new social first content formats, based on the 38 plus video formats and creative solutions Pravis has built across brands 6. Experimentation and Learning · Run structured experiments on formats, hooks, captions, posting times and content types and document what you learn · Be comfortable using AI tools and other new tools to improve content speed, quality and insight gathering · Share learning and best practices with the wider team so that all brands benefit from what is working You Will Fit Right In If You · Have 4 to 7 years of experience in social media strategy or content strategy for brands, preferably at a digital first brand or a digital first agency · Think like a brand person and not just a page manager and can connect posts and reels back to brand and business outcomes · Have a digital first mindset and deep familiarity with platforms such as Instagram, YouTube, Facebook and LinkedIn · Are comfortable reading dashboards and using data to make decisions and not just to make reports · Are excited about growth marketing and keen to work closely with performance teams on test and scale · Are curious about AI tools and new platforms and enjoy learning and experimenting with them · Communicate clearly, present your thinking in a simple way and are comfortable in client and internal discussions · Enjoy working in a fast moving, entrepreneurial environment where ownership and initiative are valued Why Join Pravis as a Social Media Strategist · You will work on strong brands and treat social as a serious lever for growth and brand building, not just as posting for the sake of posting · You will work closely with Brand Managers, creative, influencer, studio and performance teams and learn integrated marketing in practice · You will operate in a skin in the game model where your work contributes to real upside for clients and for Pravis · You will be part of a culture that values ownership, curiosity, experimentation and strong brand thinking
Job Title: Social Media Strategist Location: Gurgaon (in office, full time, no remote) Reports To: Brand Head Experience: 4 to 7 years Function: Social Media Strategy and Content Led Growth About Pravis Pravis is an integrated growth marketing partner for brands across categories. Founded by the entrepreneurs behind Momspresso, which was acquired by Mamaearth, Pravis blends strategy, storytelling, performance and innovation to take brands from positioning to scale. The founding team has prior experience at companies like Unilever and Pepsi, bringing strong brand building foundations into a digital first world. What makes the Pravis model different: • We do not work on traditional retainers • We work on a skin in the game model where we share in the upside we help create • We act as true partners in growth for brands and think like co owners of results and outcomes The team at Pravis combines brand custodianship with growth marketing and works across creative, social media, influencer and performance marketing for leading brands in categories like baby care, beauty, insurance, consumer durables and more. Role Overview We are looking for a Social Media Strategist who can think beyond posts and reels and look at social as a full funnel growth lever for brands. You will own the social media strategy and always on presence for a set of brands. You will work closely with Brand Managers, creative teams, influencer teams and performance marketers to make sure social media content is connected to brand strategy, consumer insight and business outcomes. This is an in office role from our Gurgaon office. The pace is fast, the bar on thinking and execution is high and social media is treated as a serious brand and growth channel, not just a place to post. Key Responsibilities 1. Social Strategy and Planning · Build social media strategies that are rooted in brand positioning, consumer insight and business objectives · Define the role of each platform such as Instagram, Facebook, YouTube, LinkedIn and others in the overall brand and growth journey · Create clear platform wise objectives for awareness, engagement, community and traffic or conversion, in partnership with Brand Managers and performance teams 2. Content Architecture and Calendar · Develop content pillars and formats that are right for the brand, for example education, inspiration, community, product stories and topical moments · Build monthly and weekly content calendars that balance brand building content with performance oriented content · Work with copy, design and video teams to brief content that is thumb stopping, on brand and appropriate to each platform · Integrate UGC, influencer content and studio content into the calendar in a planned way, not as one offs 3. Channel Management and Optimisation · Own the health of brand social handles on platforms like Instagram, Facebook and YouTube, including frequency, consistency, response quality and community tone · Work with the performance team on content test and scale loops, including boosting high potential content and learning from results · Stay updated on platform changes, formats and best practices and bring these into the brand plans 4. Analytics and Reporting · Track and analyse key metrics such as reach, engagement, saves, shares, follower growth, watch time and click through · Build simple and clear reports that help Brand Managers and clients see what is working and what is not · Use data to recommend next steps and experiments rather than report numbers for the sake of reporting · Connect social media performance to broader funnel metrics in partnership with performance marketing teams 5. Collaboration and Integration · Work closely with Brand Managers so that social media is fully aligned with brand campaigns, launches and promotions · Partner with influencer marketing teams to integrate creator content into the social calendar and to brief creators in a way that is on brand and on strategy · Work with studios and creative teams at Pravis to evolve new social first content formats, based on the 38 plus video formats and creative solutions Pravis has built across brands 6. Experimentation and Learning · Run structured experiments on formats, hooks, captions, posting times and content types and document what you learn · Be comfortable using AI tools and other new tools to improve content speed, quality and insight gathering · Share learning and best practices with the wider team so that all brands benefit from what is working You Will Fit Right In If You · Have 4 to 7 years of experience in social media strategy or content strategy for brands, preferably at a digital first brand or a digital first agency · Think like a brand person and not just a page manager and can connect posts and reels back to brand and business outcomes · Have a digital first mindset and deep familiarity with platforms such as Instagram, YouTube, Facebook and LinkedIn · Are comfortable reading dashboards and using data to make decisions and not just to make reports · Are excited about growth marketing and keen to work closely with performance teams on test and scale · Are curious about AI tools and new platforms and enjoy learning and experimenting with them · Communicate clearly, present your thinking in a simple way and are comfortable in client and internal discussions · Enjoy working in a fast moving, entrepreneurial environment where ownership and initiative are valued Why Join Pravis as a Social Media Strategist · You will work on strong brands and treat social as a serious lever for growth and brand building, not just as posting for the sake of posting · You will work closely with Brand Managers, creative, influencer, studio and performance teams and learn integrated marketing in practice · You will operate in a skin in the game model where your work contributes to real upside for clients and for Pravis · You will be part of a culture that values ownership, curiosity, experimentation and strong brand thinking
Job Title: Social Media Strategist Location: Gurgaon (in office, full time, no remote) Reports To: Brand Head Experience: 4 to 7 years Function: Social Media Strategy and Content Led Growth About Pravis Pravis is an integrated growth marketing partner for brands across categories. Founded by the entrepreneurs behind Momspresso, which was acquired by Mamaearth, Pravis blends strategy, storytelling, performance and innovation to take brands from positioning to scale. The founding team has prior experience at companies like Unilever and Pepsi, bringing strong brand building foundations into a digital first world. What makes the Pravis model different: We do not work on traditional retainers We work on a skin in the game model where we share in the upside we help create We act as true partners in growth for brands and think like co owners of results and outcomes The team at Pravis combines brand custodianship with growth marketing and works across creative, social media, influencer and performance marketing for leading brands in categories like baby care, beauty, insurance, consumer durables and more. Role Overview We are looking for a Social Media Strategist who can think beyond posts and reels and look at social as a full funnel growth lever for brands. You will own the social media strategy and always on presence for a set of brands. You will work closely with Brand Managers, creative teams, influencer teams and performance marketers to make sure social media content is connected to brand strategy, consumer insight and business outcomes. This is an in office role from our Gurgaon office. The pace is fast, the bar on thinking and execution is high and social media is treated as a serious brand and growth channel, not just a place to post. Key Responsibilities 1. Social Strategy and Planning Build social media strategies that are rooted in brand positioning, consumer insight and business objectives Define the role of each platform such as Instagram, Facebook, YouTube, LinkedIn and others in the overall brand and growth journey Create clear platform wise objectives for awareness, engagement, community and traffic or conversion, in partnership with Brand Managers and performance teams 2. Content Architecture and Calendar Develop content pillars and formats that are right for the brand, for example education, inspiration, community, product stories and topical moments Build monthly and weekly content calendars that balance brand building content with performance oriented content Work with copy, design and video teams to brief content that is thumb stopping, on brand and appropriate to each platform Integrate UGC, influencer content and studio content into the calendar in a planned way, not as one offs 3. Channel Management and Optimisation Own the health of brand social handles on platforms like Instagram, Facebook and YouTube, including frequency, consistency, response quality and community tone Work with the performance team on content test and scale loops, including boosting high potential content and learning from results Stay updated on platform changes, formats and best practices and bring these into the brand plans 4. Analytics and Reporting Track and analyse key metrics such as reach, engagement, saves, shares, follower growth, watch time and click through Build simple and clear reports that help Brand Managers and clients see what is working and what is not Use data to recommend next steps and experiments rather than report numbers for the sake of reporting Connect social media performance to broader funnel metrics in partnership with performance marketing teams 5. Collaboration and Integration Work closely with Brand Managers so that social media is fully aligned with brand campaigns, launches and promotions Partner with influencer marketing teams to integrate creator content into the social calendar and to brief creators in a way that is on brand and on strategy Work with studios and creative teams at Pravis to evolve new social first content formats, based on the 38 plus video formats and creative solutions Pravis has built across brands 6. Experimentation and Learning Run structured experiments on formats, hooks, captions, posting times and content types and document what you learn Be comfortable using AI tools and other new tools to improve content speed, quality and insight gathering Share learning and best practices with the wider team so that all brands benefit from what is working You Will Fit Right In If You Have 4 to 7 years of experience in social media strategy or content strategy for brands, preferably at a digital first brand or a digital first agency Think like a brand person and not just a page manager and can connect posts and reels back to brand and business outcomes Have a digital first mindset and deep familiarity with platforms such as Instagram, YouTube, Facebook and LinkedIn Are comfortable reading dashboards and using data to make decisions and not just to make reports Are excited about growth marketing and keen to work closely with performance teams on test and scale Are curious about AI tools and new platforms and enjoy learning and experimenting with them Communicate clearly, present your thinking in a simple way and are comfortable in client and internal discussions Enjoy working in a fast moving, entrepreneurial environment where ownership and initiative are valued Why Join Pravis as a Social Media Strategist You will work on strong brands and treat social as a serious lever for growth and brand building, not just as posting for the sake of posting You will work closely with Brand Managers, creative, influencer, studio and performance teams and learn integrated marketing in practice You will operate in a skin in the game model where your work contributes to real upside for clients and for Pravis You will be part of a culture that values ownership, curiosity, experimentation and strong brand thinking