Social Media Executive

Location: Mohali/ Mumbai

As a Social Media Executive, you will be responsible for developing and implementing a strategic approach to social media marketing that aligns with our platform's goals and mission. You will be entrusted with creating captivating content, fostering engagement, and enhancing our brand's online visibility in the Indian market.

Key Responsibilities:

● Develop and execute a comprehensive social media strategy to enhance platform

awareness, attract new users, and engage the target audience effectively.

● Curate, create and publish compelling content related to trading, investing, trading

education, investor education, capital markets, and personal finance education across

various platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Quora,

Reddit, Discord, and app stores.

● Manage and maintain all social media accounts and profiles, ensuring consistent branding

and messaging across platforms.

● Regularly update social media channels with relevant updates, market insights, news, and

educational content to provide value to our audience.

● Engage with users promptly and professionally responding to comments, messages, and

inquiries, fostering a strong online community.

● Conduct social media listening and monitoring to track discussions about the platform,

industry trends, and competitors in the Indian market.

● Analyze social media metrics and data to measure campaign effectiveness, identify user

trends, and optimize strategies for improved engagement and reach.

● Keep abreast of competitors' social media strategies, identifying areas of differentiation

and improvement to enhance our approach.

● Collaborate closely with the brand team to maintain consistent messaging and branding

across all social media channels.

● Manage paid social media advertising campaigns, including budget allocation, targeting,

and performance tracking, with the goal of driving user acquisition and platform

awareness.

● Identify and collaborate with influential social media users and financial influencers

(finfluencers) to promote the platform and extend its reach.

●Monitor and manage the platform's online reputation by addressing user concerns,

resolving issues, and delivering exceptional customer support through social media

channels.

● Ensure that all social media content and communications adhere to Indian financial

regulations and compliance guidelines.

Qualifications:

● Bachelor's degree in Marketing, Finance, Communications, Business,(A Marketing Major,

Finance Minor would be ideal) or related field.

● Experience of 1.5- 4 years+ in the BFSI content creation space.

● Proven experience in social media management, preferably in the finance or trading

industry.

● In-depth understanding of various social media platforms, algorithms, and best practices.

● Strong writing skills with the ability to create engaging and relevant content.

● Analytical mindset with the ability to interpret social media metrics and optimize strategies

accordingly.

● Familiarity with Indian financial regulations and compliance standards.

● Excellent communication, interpersonal, and customer service skills.

● Creative thinking and the ability to stay updated with industry trends.

● Proficiency in social media management tools and platforms.