Social Media Executive

Role Overview

creative, data-driven Social Media Marketing Specialist

Key Responsibilities

The SMM Specialist's key responsibilities include:

• Content Strategy & Creation

  :
• Developing compelling content ideas aligned with brand voice and goals.
• Collaborating with the design team to produce visually engaging assets for platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Writing engaging captions, hashtags, and Calls-to-Action (CTAs) that drive interaction.

• Community Management

  :
• Responding to comments, Direct Messages (DMs), tags, and mentions in a timely and professional manner.
• Moderating discussions and encouraging meaningful engagement.
• Nurturing an active, loyal follower base and building brand advocacy.

• Performance & Audience Analysis

  :
• Tracking key social media metrics such as engagement, reach, impressions, shares, saves, and traffic.
• Analysing follower demographics, behaviour, and content preferences.
• Refining targeting based on data insights and feedback loops.

• Trend Monitoring & Innovation

  :
• Staying current with trends, memes, and emerging content formats (e.g., Reels, Stories, Threads).
• Experimenting with new platform features and evaluating performance.
• Suggesting and executing creative campaigns tied to ongoing trends.

• Campaign Execution

  :
• Planning and scheduling campaigns for product launches, events, and partnerships.
• Coordinating paid campaigns/boosts to amplify reach and lead generation.
• Ensuring brand messaging is consistent across all content.

• Influencer & Partnership Management

  :
• Identifying and engaging with relevant micro-influencers and content collaborators.
• Building long-term relationships that drive awareness and conversions.
• Tracking and reporting on influencer campaign performance.

• Calendar Management

  :
• Maintaining and updating the monthly social media calendar.
• Coordinating with internal stakeholders for approvals and inputs.
• Ensuring timely publishing of posts according to plan.
  

Required Skills & Tools

The ideal candidate should possess skills and familiarity with the following:

• Social Media Platforms

  : Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest (as applicable).

• Analytics & Scheduling Tools

  :
• Meta Business Suite.
• LinkedIn Insights, YouTube Studio.
• Hootsuite, Buffer, Later (or similar tools).
• Google Analytics / UTM tracking.
• Canva, Adobe Creative Suite (preferred).

• Communication & Writing

  :
• Strong storytelling and caption-writing skills.
• Ability to adjust tone and format based on platform and audience.

• Bonus Skills

  :
• Familiarity with AI-powered content tools (e.g., ChatGPT, Lumen5, Copy.ai).
• Experience with running paid ad campaigns on Meta/LinkedIn platforms.

Ideal Candidate Profile

The ideal candidate will have:

• 2–4 years of hands-on experience in social media management and growth.
• Be up-to-date with platform algorithms, trends, and best practices.
• Be a creative thinker who understands analytics and user behaviour.
• Be highly organised, collaborative, and responsive in a fast-paced environment.