Social Media Coordinator

📢 Job Opening: Social Media Specialist (B2B & Lead Generation)

📍 Location:

🕒 Experience:

💼 Employment Type:

🧭 Industry:

About the Role:

Social Media Specialist

This role is perfect for someone who understands the full digital buyer’s journey, especially in a B2B environment, and knows how to use content and platforms strategically to attract and convert prospects.

Key Responsibilities:

• Develop and implement B2B-focused social media strategies

  to support business growth and lead generation goals.
• Create and manage engaging, professional content across LinkedIn, Twitter, Facebook, and Instagram tailored to business audiences.
• Run

  targeted lead generation campaigns

  using organic and paid social media tools.
• Plan and execute

  LinkedIn campaigns for B2B outreach

  , retargeting, and nurturing leads.
• Collaborate with sales and content teams to create compelling campaigns that drive qualified traffic and leads.
• Monitor and optimize campaign performance through data analysis and reporting.
• Track key KPIs like CPL (Cost Per Lead), CTR, engagement, and conversions.
• Research industry trends and competitor strategies to ensure a competitive edge.
• Stay updated with social media and B2B marketing best practices, tools, and technologies.
• Manage and grow the company’s professional online presence and brand authority.

Required Skills & Experience:

• 3 to 6 years of

  hands-on experience in social media marketing

  , especially for

  B2B brands

  .
• Proven experience in

  lead generation via social media platforms

  , especially LinkedIn.
• Strong understanding of

  LinkedIn Ads

  , Facebook/Meta Business Suite, and retargeting strategies.
• Experience in creating and optimizing

  paid and organic campaigns

  .
• Ability to

  create compelling content

  (in collaboration with copy/design teams) tailored to B2B buyers.
• Proficiency with tools like LinkedIn Sales Navigator, HubSpot, Canva, Google Analytics, etc.
• Data-driven mindset with excellent analytical and reporting skills.
• Strong communication and project management skills.
• Demonstrated ability to meet lead generation targets and campaign goals.

Preferred Qualifications (Good to Have)

• Experience in SaaS or service-based industries.
• Knowledge of basic graphic or video editing.
• Familiarity with CRM tools and email marketing automation.
• Prior work on account-based marketing (ABM) campaigns.

Why Join Us?

• Be part of a growth-driven, fast-paced team.
• Work on exciting B2B campaigns that deliver real business impact.
• Opportunity to contribute ideas, grow professionally, and lead initiatives.
• Competitive salary and performance-based incentives.

How to Apply:

If you have a proven track record in social media-led lead generation and B2B marketing, we’d love to hear from you!

📩 Send your CV, links to past campaigns/portfolio, and a short summary of your results-driven experience to:

[your-email@example.com]

Application – Social Media Specialist (B2B) – Indore