SEO Team Lead

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

As an SEO Lead at Eridium Digital, you will own the strategy and execution of modern search growth for our clients—combining technical SEO, content-led SEO, AEO, and GEO to win visibility across traditional search engines and AI-powered discovery experiences. You’ll lead a team of SEO professionals, guide cross-functional collaboration, and ensure that our SEO output stays ahead of algorithm shifts, SERP evolution, and generative search trends.

Responsibilities:

SEO Strategy & Execution

• Build and lead end-to-end SEO strategies (technical, on-page, content, and performance SEO) aligned to client business goals.
• Drive measurable growth across rankings, organic sessions, leads, conversions, and visibility share.
• Conduct keyword + intent research, topic clustering, and content roadmap planning for scalable organic growth.
• Identify growth opportunities through competitor analysis, SERP analysis, and content gap audits.

AEO (Answer Engine Optimization)

• Optimize content for featured snippets, People Also Ask, AI Overviews-style SERPs, FAQs, and other answer-focused placements.
• Create/guide structured content formats (Q&A blocks, concise answers, definitions, lists, comparison tables, how-tos).
• Implement and improve schema markup (FAQ, HowTo, Organization, Article, Product, Review, LocalBusiness, Breadcrumbs, etc.) and validate results.

GEO (Generative Engine Optimization)

• Develop strategies to improve visibility in AI-driven discovery (LLM-powered search and assistants).
• Strengthen brand/entity presence via topical authority, content credibility, and citation-worthiness.
• Collaborate with content teams to create expert-led, evidence-based content that is easy to interpret and reference in generative responses.
• Monitor shifts in AI search behavior and update strategies accordingly.

Technical SEO & Site Health

• Run technical audits: crawlability, indexation, site architecture, internal linking, canonicalization, hreflang (as needed), redirects, and JS SEO basics.
• Improve Core Web Vitals and page performance with dev teams (LCP, INP, CLS) and ensure SEO-friendly deployments.
• Manage SEO during migrations/redesigns: planning, redirects, traffic protection, post-launch monitoring.

Leadership & Collaboration

• Lead, mentor, and upskill a team of SEO executives/specialists.
• Allocate work, set KPIs, ensure quality control, and maintain delivery timelines across accounts.
• Partner with content, social, performance marketing, and design teams to drive integrated growth.
• Proactively pitch experiments, audits, and new ideas without waiting for briefs.

Reporting & Client Communication

• Own client communication for SEO strategy, progress, and performance.
• Create monthly reports and narrative insights using GA4, GSC, and SEO tools.
• Translate SEO + AEO + GEO performance into clear business outcomes and next-step recommendations.

Requirements
*

• 4–6 years of experience in SEO with demonstrable successes in ranking, traffic growth, and search visibility.
• Hands-on expertise in AEO, GEO, Semantic SEO, Structured Data, and SGE-driven search readiness.
• Strong understanding of search engine algorithms, ranking factors, and AI-powered search behavior.
• Prior experience in a digital marketing agency is a strong plus.
• Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Surfer, or other advanced SEO platforms.
• Strong analytical mindset with a data-driven approach to decision-making.
• Excellent communication, client-facing, and presentation skills.
• Proven experience managing multiple projects and leading teams in an agency environment.
• Up-to-date knowledge of the latest SEO techniques, AI-influenced search trends, and emerging best practices.

Nice to Have

• Knowledge of digital marketing services such as website design/development, content marketing, paid media, and social media strategy.
• Bachelor's degree in Marketing, Business, Communications, or related fields.
• Experience working with AI tools for content optimization, performance insights, or automation workflows.

Why Join Us?

• Work with a diverse portfolio of brands across industries.
• Be part of a fast-paced, insight-driven digital agency at the forefront of AI-powered search.
• Opportunity to innovate, experiment, and shape next-gen SEO frameworks.
• Collaborative, growth-driven, and future-focused work culture.

Please fill out the form below to apply:

https://forms.gle/5r5b3Qor6pmCc1t3A

Job Type: Full-time

Pay: Up to ₹1,000,000.00 per year

Benefits:

• Health insurance
• Paid time off

Ability to commute/relocate:

• HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your Current CTC?
• What is your Expected CTC?
• What is your notice period? (Please mention in days)
• Are you willing to commute to the HSR Layout office location?

Experience:

• SEO: 3 years (Required)

Work Location: In person